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SendOwl is dramatically more expensive than comparable fulfilment tools – our plan was up to 3'000% of what we'd pay with a competitor solution.
Upon contacting support, we were instead offered a per-order custom plan that would have increased the cost by factor 10 (so 30'000% higher than competitors).
SendOwl’s pricing feels completely detached from the actual value it provides, especially if you don't use features like file hosting or checkout. It's unfortunate that there’s no more suitable plan for businesses that only need simple license-key delivery.
On top of that, it's not possible to cancel the subscription in the account panel. The "close account" button only displays a discount offer, while actually closing the account requires emailing support. The account-closure process feels openly hostile to users.
SendOwl worked great until they gouged us with a $39/month cost when it was previously $0/month but a per-transaction fee. The charge was automatic if you missed the opt-out period - which is totally non-consensual and unethical. They could've easily at least made it a smaller jump, like maybe $10/month...? And/or let people opt-IN to be charged, instead of making an extra wad on everyone who missed a single email... Canceled and moving on. Good luck!
Thanks for sharing this. We want to be clear that we take ethics seriously and always operate with a high moral compass. Most affected users received 3–5 emails and multiple in-app notifications about the change. For those who unintentionally missed the opt-in period and chose to leave, we offered refunds upon request. We're sorry to see you go but appreciate you trying SendOwl, and we wish you the best moving forward.
I’ve been using this company since 2020 without any issues. However, they’ve recently changed their business model. What used to cost me $15 now costs $175 — that’s more than a 1,066% increase.
Because of this drastic price change, I’ve decided to leave SendOwl and look for a better alternative.
Thanks for your feedback and for being a longtime user. This was a one-time pricing update after 15 years without changes, and while we understand it felt significant, we did our best to notify all impacted users in advance. If you'd like to reach out to our support team, we're happy to review it with you directly and see if there's any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
I've been a very satisfied SendOwl customer for over four years, paying $24 a month to send digital downloads to my customers. In October 2024, my bill was $24. However, in November, it unexpectedly jumped to $454.36, and in December, it escalated to $839.29. This increase was for the same services I had always used.
I corresponded extensively with SendOwl's leadership, and they assured me they would provide a discounted rate to part ways amicably. Unfortunately, my last two bills in April and May were $467.96 and $432.92, respectively. This is a far cry from the original $24 a month and is completely unsustainable for my small family business.
This has been the worst experience I've ever had with a company. When I shared my experience with several other small business owners, they realized that their SendOwl bills had also increased significantly overnight, without any warning.
I have since switched to another service that offers the same functions for a flat rate of $29 a month. It is working beautifully and even more seamlessly than SendOwl ever did. I am so relieved to be done with this company.
Brighter Day Press - best of luck to you on your new service. As context, your pricing in Nov and Dec was per the plan you signed up for (fair use bandwidth is what caused the fees). April and May were at the discounted rate as promised on the new legacy plan as explained over our support interaction. We did everything we said we would, and just wanted to make sure you knew that and if you have any questions, please do reach out to support and we will continue to help even though you've migrated.
I rate the app itself well, but this review pertains to the experience with SendOwl.
Your price hike means me severing ties with your Company, not just because of the price hike, but how it was implemented as well.
Additionally, I reached out and got no response. There are too many options available today to continue this service. Price for me was raised from $15 per month to $89 per month- more than my Learning Platform.
The continued justification for such a steep price adjustment, (such as in this review segment) even in the face of poor reviews demonstrates an unwillingness to really listen to customers.
Hi there – Ben here, COO at SendOwl. I wanted to personally address your comment to clarify a few key points.
It’s simply not accurate to say that you received no response. Our records show that you contacted our support team on April 25th at 9:32am, and we responded within 15 minutes at 9:47am. We always strive to respond promptly and supportively — and in this case, we absolutely did.
We fully understand that pricing changes can be frustrating, especially after many years on legacy plans. That said, we've done our best to give ample notice — including emails and in-app banners — and we continue to offer one of the most cost-effective solutions in the space relative to usage.
We're always here to help if you'd like to revisit the conversation and see if there's a better plan fit. And if not, we still truly wish you and your business all the best.
DO NOT USE. We have been a loyal SendOwl customer for years and they instituted an absurd price increase. Unacceptable and do not use this service.
Thanks for the feedback—and for being a longtime customer. We understand the pricing update felt abrupt, but it was the first major change in over 15 years and aimed at making the platform more sustainable long term. If you’d like to reach out directly, we’re happy to review your account and see if there’s any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
Editing my review, as Shopify does not allow replies:
I did respond to your emails—"No thank you, please close my account" is a clear response. I'm not interested in a promotional offer, especially one limited to 12 months. You also asked which service I switched to. That’s not information I’m obligated to share. As a provider, it's your responsibility to understand the competitive landscape.
Additionally, your platform only supports hosting up to 250 files, which does not accommodate larger businesses like mine. For years now, my files haven’t been hosted directly on SendOwl—only links have been provided. So no, your service does not offer true file hosting at scale.
_________
Based on the reviews here, it’s clear we’re not the only company frustrated with SendOwl. We've used SendOwl as a backup to Digital Downloads for the past 10 years at our grandfathered rate of $29/month. Recently, we received just 30 days’ notice that our rate would be adjusted to be "in line with similar apps." I didn’t expect the increase to be so extreme — our new rate is $599/month, a staggering 1965% jump. This is nowhere near competitive with other apps. The most frustrating part is that SendOwl won't actually host my files — they only host links to my files. Meanwhile, other apps host the actual content. So not only am I paying more, but I’m getting less compared to what other platforms offer.
Fortunately, this has motivated us to move to self-hosting for a fraction of the cost.
Not a good look, SendOwl.
We appreciate your candid feedback and understand that changes to pricing can be challenging.
This adjustment marks our first price increase in over 15 years. During this time, we've maintained legacy plans to support our long-standing customers. However, to continue providing reliable and scalable services, it became necessary to realign our pricing structure.
Shopify App Store
While we cannot discuss specific account details due to privacy considerations, we can share that our new rates are competitively positioned. In fact, I personally managed your support tickets and when evaluating the relative fee based on a percentage of sales (note: our SaaS pricing does not actually charge a % of sales or per order fee, it is all inclusive on those regards), our pricing is approximately one-tenth the cost of a key larger competitor.
Regarding file hosting, we offer both hosted and self-hosted options to provide flexibility based on your preferences. Choosing to self-host is a feature available for your convenience, not a requirement imposed by our platform.
We also want to note that we reached out to discuss your specific account details and explore potential solutions. Unfortunately, we did not receive a response to engage in a productive conversation. Our support team remains available and willing to work with you to find a suitable path forward.
We value your business and wish you the best of luck going forward.
I was pretty happy with this service and I have used it for almost four years..BUT....they just increased my price from, wait for it, $24 USD per month to $299 US dollars per month.
I run a pretty small business and this is outrageous. I have already shifted to "Easy Digital Products" which is much more affordable and actually easy to use.
Shocking and stupid move by Sendowl.
Hi there – we’re genuinely sorry to hear this is how you’re feeling. We reached out more than five times to try and find a solution tailored to your account, and while we won’t share specifics for privacy reasons, we can say that based on your usage level, the current pricing is still a fraction of what several larger competitors would charge for comparable features and volume.
Our goal has always been to help creators and businesses succeed, and if another platform is doing that better for you right now, we truly wish you the best. That said, we’ve had many customers who’ve tried other options and ultimately returned—we’d be happy to welcome you back if things don’t work out elsewhere.
All the best,
The SendOwl Team
I am a very small business but have a lot of digital products, I do have $1000's in sales every month its more like $100's this is just a side business to help out with monthly bills at home. My monthly subscription with Sendowl was $39 a month and now they are forcing me to the $159 a month, this 3x the cost of my Shopify monthly fee . I do not have the time to move all my products to another digital product sender, this will force a 10 year business to close, really ticks me off. Yes Sendowl you sent me plenty of emails and notices, I just didn't have time to deal with it as I lost my home due to Hurricane Helen and being dealing with that, this is just another hit I don't need at this time in my life.
Hi there. I'm so sorry to hear about your home. That is terrible. Please write into support and ask for a member of our leadership team (Matt or Ben) who I'm sure will be able to help you during this difficult time.
We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.
Thanks for taking the time to leave a review and we really appreciate the kind words. We’re glad SendOwl has been a good fit and look forward to continuing to support you as your business grows. If there’s anything we can do to help you get even more value from the platform, we’re always here.