SendOwl

SendOwl is dramatically more expensive than comparable fulfilment tools – our plan was up to 3'000% of what we'd pay with a competitor solution.
Upon contacting support, we were instead offered a per-order custom plan that would have increased the cost by factor 10 (so 30'000% higher than competitors).

SendOwl’s pricing feels completely detached from the actual value it provides, especially if you don't use features like file hosting or checkout. It's unfortunate that there’s no more suitable plan for businesses that only need simple license-key delivery.

On top of that, it's not possible to cancel the subscription in the account panel. The "close account" button only displays a discount offer, while actually closing the account requires emailing support. The account-closure process feels openly hostile to users.

I’ve been using this company since 2020 without any issues. However, they’ve recently changed their business model. What used to cost me $15 now costs $175 — that’s more than a 1,066% increase.

Because of this drastic price change, I’ve decided to leave SendOwl and look for a better alternative.

Editing my review, as Shopify does not allow replies:

I did respond to your emails—"No thank you, please close my account" is a clear response. I'm not interested in a promotional offer, especially one limited to 12 months. You also asked which service I switched to. That’s not information I’m obligated to share. As a provider, it's your responsibility to understand the competitive landscape.

Additionally, your platform only supports hosting up to 250 files, which does not accommodate larger businesses like mine. For years now, my files haven’t been hosted directly on SendOwl—only links have been provided. So no, your service does not offer true file hosting at scale.

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Based on the reviews here, it’s clear we’re not the only company frustrated with SendOwl. We've used SendOwl as a backup to Digital Downloads for the past 10 years at our grandfathered rate of $29/month. Recently, we received just 30 days’ notice that our rate would be adjusted to be "in line with similar apps." I didn’t expect the increase to be so extreme — our new rate is $599/month, a staggering 1965% jump. This is nowhere near competitive with other apps. The most frustrating part is that SendOwl won't actually host my files — they only host links to my files. Meanwhile, other apps host the actual content. So not only am I paying more, but I’m getting less compared to what other platforms offer.

Fortunately, this has motivated us to move to self-hosting for a fraction of the cost.

Not a good look, SendOwl.