SendOwl

SendOwl

Pricing
From $39/month. Free trial available.
Popular with stores like yours
Based in United States
Rating
2.9 (102)
Developer
SendOwl

Quickly and effortlessly distribute digital products, keys, PDFs, music, videos, courses, and more.

Creators and businesses of all sizes use SendOwl to simply sell and automatically deliver digital products like downloads, subscriptions, e-books, video, audio, PDFs, designs, access codes, online courses, and more. After a buyer completes checkout, SendOwl automatically delivers a secure link to retrieve their digital goods. From selling, delivering, marketing to analytics, SendOwl is an easy and fast highly configurable one-stop platform with all you need to sell digital products successfully.

Creators and businesses of all sizes use SendOwl to simply sell and automatically deliver digital products like downloads, subscriptions, e-books, video, audio, PDFs, designs, access codes, online courses, and more. After a buyer completes checkout, SendOwl automatically delivers a secure link to retrieve their digital goods. From selling, delivering, marketing to analytics, SendOwl is an easy and fast highly configurable one-stop platform with all you need to sell digital products successfully. more
  • Deliver any file you can upload or link you can copy/paste as a digital product.
  • Secure delivery. PDF stamping, time-limited download links, and more.
  • Access reports about order information, delivery data, income and more.
  • Automate your marketing workflows with nifty tools to help you sell better
Popular with stores like yours
Based in United States

Languages

English

Works with

Pricing

Starter

$39 / month

See https://www.sendowl.com/pricing for all pricing details

  • 7 day free trial
  • up to 5,000 orders per year
  • up to 10,000 USD sales per year
  • All core features
  • 10GB storage and up to 20 products

7-day free trial

Standard

$87 / month

See https://www.sendowl.com/pricing for all pricing details

  • 7 day free trial
  • up to 25,000 orders per year
  • up to 36,000 USD sales per year
  • All core and enhanced features
  • Priority support
  • 50GB storage and up to 100 products

7-day free trial

Pro

$159 / month

See https://www.sendowl.com/pricing for all pricing details

  • 7 day free trial
  • up to 50,000 orders per year
  • up to 100,000 USD sales per year
  • All features
  • Priority support
  • Unlimited storage and products
  • Higher limits? See all pricing options

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (102)

Overall rating
2.9
Counts per rating level
  • 75% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 18% of ratings are 1 stars
May 8, 2025

We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.

Promethean Editions
New Zealand
Over 3 years using the app
SendOwl replied May 11, 2025

Thanks for taking the time to leave a review and we really appreciate the kind words. We’re glad SendOwl has been a good fit and look forward to continuing to support you as your business grows. If there’s anything we can do to help you get even more value from the platform, we’re always here.

Edited May 1, 2025

Editing my review, as Shopify does not allow replies:

I did respond to your emails—"No thank you, please close my account" is a clear response. I'm not interested in a promotional offer, especially one limited to 12 months. You also asked which service I switched to. That’s not information I’m obligated to share. As a provider, it's your responsibility to understand the competitive landscape.

Additionally, your platform only supports hosting up to 250 files, which does not accommodate larger businesses like mine. For years now, my files haven’t been hosted directly on SendOwl—only links have been provided. So no, your service does not offer true file hosting at scale.

_________
Based on the reviews here, it’s clear we’re not the only company frustrated with SendOwl. We've used SendOwl as a backup to Digital Downloads for the past 10 years at our grandfathered rate of $29/month. Recently, we received just 30 days’ notice that our rate would be adjusted to be "in line with similar apps." I didn’t expect the increase to be so extreme — our new rate is $599/month, a staggering 1965% jump. This is nowhere near competitive with other apps. The most frustrating part is that SendOwl won't actually host my files — they only host links to my files. Meanwhile, other apps host the actual content. So not only am I paying more, but I’m getting less compared to what other platforms offer.

Fortunately, this has motivated us to move to self-hosting for a fraction of the cost.

Not a good look, SendOwl.

Parker on the Porch
United States
Over 9 years using the app
SendOwl replied May 1, 2025

We appreciate your candid feedback and understand that changes to pricing can be challenging.​

This adjustment marks our first price increase in over 15 years. During this time, we've maintained legacy plans to support our long-standing customers. However, to continue providing reliable and scalable services, it became necessary to realign our pricing structure.​
Shopify App Store

While we cannot discuss specific account details due to privacy considerations, we can share that our new rates are competitively positioned. In fact, I personally managed your support tickets and when evaluating the relative fee based on a percentage of sales (note: our SaaS pricing does not actually charge a % of sales or per order fee, it is all inclusive on those regards), our pricing is approximately one-tenth the cost of a key larger competitor.​

Regarding file hosting, we offer both hosted and self-hosted options to provide flexibility based on your preferences. Choosing to self-host is a feature available for your convenience, not a requirement imposed by our platform.​

We also want to note that we reached out to discuss your specific account details and explore potential solutions. Unfortunately, we did not receive a response to engage in a productive conversation. Our support team remains available and willing to work with you to find a suitable path forward.​

We value your business and wish you the best of luck going forward.​

Edited May 9, 2025

A 737% price increase is just greedy. I've loved SendOwl for years but this is terrible! Can no longer use or recommend.

Just went to uninstall the app and close my account. The page that they sent me to has a Close Account button that doesn't work. Instead, I'm told to email customer service. Not good business practice. I'm warning everyone in case you wait until right before your subscription ends to close your account! Make sure you close early to give them enough time to respond and actually close the account since the button doesn't work.

Learn Strings • Harvey String Arrangements
United States
Over 5 years using the app
SendOwl replied April 29, 2025

We appreciate your years of service, and sorry to hear you will be moving on. We did reach out to all merchants a few times, and do hope you reached out to support with any questions or ways to reduce your costs.

We are confident our new pricing is very much in market for our services and scalability. We had not raised priced for legacy users in 15 years, and needed to do this reset to market rates to be able to invest in our product and service. Moving forward, there will be no large increases such as this.

Wishing you all the best in your business moving forward.

May 6, 2025

I rate the app itself well, but this review pertains to the experience with SendOwl.

Your price hike means me severing ties with your Company, not just because of the price hike, but how it was implemented as well.

Additionally, I reached out and got no response. There are too many options available today to continue this service. Price for me was raised from $15 per month to $89 per month- more than my Learning Platform.

The continued justification for such a steep price adjustment, (such as in this review segment) even in the face of poor reviews demonstrates an unwillingness to really listen to customers.

Scents of Tobago
Trinidad & Tobago
About 6 years using the app
SendOwl replied May 8, 2025

Hi there – Ben here, COO at SendOwl. I wanted to personally address your comment to clarify a few key points.

It’s simply not accurate to say that you received no response. Our records show that you contacted our support team on April 25th at 9:32am, and we responded within 15 minutes at 9:47am. We always strive to respond promptly and supportively — and in this case, we absolutely did.

We fully understand that pricing changes can be frustrating, especially after many years on legacy plans. That said, we've done our best to give ample notice — including emails and in-app banners — and we continue to offer one of the most cost-effective solutions in the space relative to usage.

We're always here to help if you'd like to revisit the conversation and see if there's a better plan fit. And if not, we still truly wish you and your business all the best.

April 14, 2025

Pre-April 2025, I would give SendOwl 5 stars. Worked in the background, very reliable, did everything I needed.

At $15 /month it was great value for money. They probably undercharged, to be honest, so it makes sense for them to revisit their pricing in April 2025.

However, my new plan will be $159/month. This amounts to a 3% cut of my entire online business. No thank you. Not doing it.

I am currently looking for alternatives that will simply deliver digital downloads without charging MailChimp-like fees for it.

Master Organic Chemistry Study Guides
United States
Over 9 years using the app
SendOwl replied April 15, 2025

Thank you for the effective 5 star review for our underlying service. That mean a lot to us. Regarding the 3 starts on pricing - we believe our new pricing is balanced and fair for the reliability, scalability, uptime, etc. That said, we know it will not work for everyone. Please also note this is the first time in 15 years we have re-priced legacy merchants, and will not do it again. If there is anything we can do to earn your future business, can you pls reach out to us at support@sendowl.com to discuss your options?

Support

App support provided by SendOwl.

Or visit their support portal

Developer

SendOwl

9th Floor, 107 Cheapside, N, London, BFP, EC2V 6DN, GB

Launched

June 29, 2012

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Products, orders

  • Edit products

    Inventory, products, or collections

  • Edit orders

    Order fulfillments, merchant managed fulfillment, or all order details

  • View other data

    Locations

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