What is image alt text?
An image "alt text" describes the image to the search engine bots. Without image "alt text", search engines bots will not be able to "see" your product images.
Why Optimize it?
Search engines place a relatively high value on alt texts to determine what is on the image. With properly optimized product image alt text, search engines will be able index and rank your product images, thus bringing in relevant targeted traffic.
Why use SEO Friendly Images?
SEO Friendly Images automatically optimizes all the products images alt text in your store. All you need to do is set up the alt text template and press the "Optimize" button.