Free shipping on all orders vs. free shipping on orders above $50 is a great test to start with.
Some visitors will see free shipping at $50 and others will see free shipping on all orders.
Determine the winning variant by analyzing average order value, conversion rate, revenue per visitor and even profit per visitor.
About ShipScout ‑ A/B Test Shipping
Determining how much to charge for shipping can be a guessing game. It’s hard to figure out how your shipping prices affect your orders, and if you want to make changes to your rates, it’s impossible to predict the impact on your orders and revenue.
ShipScout lets you A/B test different shipping rates on your shop. Just configure some shipping variants, and ShipScout will randomly place your shop’s visitors into your variants. This is a true A/B test - no daily switching between variants.
You can A/B test different free shipping thresholds and also A/B test different shipping prices.
You immediately get detailed data on the performance of your variants. Total visitors, order numbers, conversion rate, and detailed revenue data are all displayed.
ShipScout takes the guesswork out of shipping. Optimize your rates and stop missing out on revenue.
For ShipScout to work you will need to be on the "Advanced" Shopify plan or higher OR any Shopify plan that is paid annually.
Pricing 7-day free trial
A/B test free shipping thresholds
A/B test different flat rates
See conversion rate between variants
All features of Free Plan
Detailed analysis of each variant
Export data as CSV
Average order value
Revenue per visitor
Profit per visitor
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Most recent reviews
Really easy to set up and support was awesome. You will get all the data you need to make the best shipping rate decision. Highly recommended.
Very useful. Took us a few tests to determine the best $ to offer free shipping. We are using this on multiple stores now.