Shoelace: Retargeting Journeys

Shoelace: Retargeting Journeys

by Shoelace

Make more sales with Customer Journey Retargeting

4.7 of 5 stars(345 reviews)

Grow store sales

Turn site visitors into customers with customer journey retargeting. Serve up the right ads to the right people at the right time and place.

Real human experts

We combine real human experts with smart technology and insights from thousands of campaigns to manage every aspect of your retargeting.

We do the work. You approve.

Shoelace sends you a fully created retargeting journey to review and approve. Over time, we'll suggest what can be improved to increase ROI.

About Shoelace: Retargeting Journeys

Deliver engaging retargeting experiences that wow your customers and tell your brand story.

EXCITING NEWS! An all new Shoelace is here. Request early access:

Shoelace combines automation, human expertise, and insights from thousands of digital marketing campaigns to deliver the best retargeting strategies for your e-commerce brand. From building ad creative to continuously optimizing your campaigns, our 'do it for you' approach means your retargeting is taken care of from start to finish.

  • Exceptional customer success team
  • Delivers measurable results and ROI
  • Implements advanced retargeting strategies
  • Effortless to set up and intuitive to use

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores.

Journeys, Nudges, Integrations and Expertise

Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting.

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads.

Nudges: Brings back visitors who haven't returned in a while

Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back.

Expertise: we live and breathe retargeting

Every member of our customer success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Integrates with

  • mailchimp,
  • conversio,
  • yotpo,
  • judgeme,

See the app in action

Explore how the app works in an example store.

View example store

Media gallery



See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

Facebook ad spend billed separately.

Overall rating
4.7 of 5 stars
Based on 345 reviews

  • 5 of 5 stars
    89% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews


Great set it and forget it tool for your native platform retargeting needs. Response time and access to account managers is top notch. Excellent resource for Shopify merchants who don't have the budget for digital agencies.

Taula Pte Ltd

The biggest problem with the app is how it hijacks your FB ad account. The second we installed it on our Shopify store with our FB pixel ID, it somehow demoted the admin access rights for us as the owner and we lost control of our ability to manage our ad campaigns, costing us $3K above and beyond our preliminary $1K ad budget. Facebook would keep rejecting our ad change publishing, saying we do not have sufficient access rights. That is just ridiculous for an app to circumvent control. It took us a while to realize what was going on, initially thinking it was some bug. This is the second time that we've had problems with Shoelace. Before it ran it's own Pixel ID and that caused us to lose all Google tracking data of site visitors. Be very careful before you install this app and realize that it's goal is to take complete control upon installation.


Recently got it. For what I have seen it seems like a great app; although, there is not much to say yet objectively as I have not used it fully yet.