Setup triggers that automatically create retargeting ads based on your brand's activity.
Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.
Connect Shoelace with your email, reviews and rewards program to sync your brand’s messaging across multiple channels.
About Shoelace: Retargeting Journeys
Deliver engaging retargeting experiences that tell your brand story and wow your customers.
Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best retargeting experience for your brand. From ongoing retargeting journeys that retarget your visitors as they interact with your brand to one-off campaigns retargeting specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.
- Boost conversion rates and grow sales with personalized ad sequences
- Increase repeat purchases by keeping your customers engaged
- Build stronger, long-lasting relationships with your customers
Works with Shopify, scales with Shopify Plus
Shoelace is the trusted retargeting solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect retargeting strategy seamless for high-volume stores.
Journeys, Automations, Integrations and Expertise
Think of Shoelace as a holistic solution to your entire retargeting. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.
Journeys: Takes visitors through a Journey after they leave your store
Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your retargeting ads!
Automations: Engage specific segments with relevant messaging
Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.
Expertise: We live and breathe retargeting
Every member of our customer success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.
When you add Shoelace to your store, you aren't just installing an app, you are hiring a retargeting expert.
External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.
Free to install
Facebook ad spend billed separately.
Overall rating Based on 357 reviews
Most recent reviews
One Tree Planted
We're seeing some great results with the Shoelace journeys plan so far. The customer support team has been exceptional in getting us onboarded and troubleshooting some pesky Facebook issues in the beginning, and now we're on a roll. Retargeting is an essential component of our marketing strategy and Shoelace provides a great way to share intuitive content that resonates with our audience.
Super easy to use, simple integration and with a great support team from setting up/integration to launch. It's definitely made managing our ads a lot more streamlined (especially as a small team) and have enabled us to focus on other channels with confidence that our FB/IG ads are performing efficiently and effectively.
Recently signed up and so far so good. Super easy to use application for journey retargeting. Just launched the JudgeMe integration - really happy I get to show off my five-star reviews inside of my DPAs. Expecting more positive results - thanks team!