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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

Price: From $0.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

NEW: Shoelace resizes your images

Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Our customers ♥ us. We ♥ them too!

Check out what other Shopify merchants are saying about Shoelace by reading our reviews below.

Facebook vs. "Rest of Web" Retargeting?

A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support

Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews (56)


The team from Shoelace is amazing, I was referred by a friend and can't say how much easier it's made managing and re-targeting my products to the appropriate audience. Now I've got more time to focus on the other core functions of the business.


We've been using Shoelace for a few months now. It took us a few trials and errors to find the best ad setup but it was worth it. The first month, we had an unusual high cost per click and they quickly gave us a credit to give some time for the ads to adjust and now the cost per click is definitely worth it. We can safely say that it's one of the best Apps we use. The fast support and positive ROI say it all. We do not check our stats anymore since the ROI is in average around 3500% in our case.


Great App! Very helpful for retargeting!



This has been essential to our business! It would be awesome if you started to offer retargeting with google and not just facebook, we would definitely pay a fixed consultancy fee to set this up for us and ongoing fees as well..


This app has made retargeting a breeze. Customer service is excellent. I highly recommend!


Great eemaeketint service


These guys are awesome. Reza responds ridiculously fast to every question, but honestly it's such an intuitive app we rarely have any. The only reason I know the name "Reza" is because we get check ins frequently to make sure things are running smoothly and that they're making us money---which they definitely are! This is a must have app!


Absolutely Amazing, can highly recommend!! Works out so much easier then running your own Adwords campaigns. Now that I'm using Shoelace I'm spending less and getting better results!


So far so good! I've only been using it for one week, but has increased my orders and I love that I can see on the dashboard exactly how effective the ads are.


Having Shoelace in 2 of my other stores has increased my conversions via retargeting through the roof. A great app and a fantastic support team to get you going. You NEED Shoelace if you have a serious Shopify store!

From $0.00 / month
14 days

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