I've been with Shoelace since they launched nearly three years ago. Facebook ads in general are very cost effective, but Shoelace automates and improves on all this.

Be careful when measuring ROI to compare ad spend to PROFIT, not REVENUE (most crazy-high ROI numbers use revenue). Still, even measuring only profit, our ROI is through the roof. We had a 3-month stretch where our ROI was only breaking even—profit matched ad spend—but a couple quick conversations with the Shoelace folks got things re-jiggered to make it worth our while again.

My only complaint is that any serious customization costs quite a bit, but the basic dynamic/journeys approach has been so effective, I really can't say anything bad about this. It is true set-and-forget advertising, more cost effective than Google Adwords, and a hundred times easier than managing this all by yourself.

Highly recommend for your retargeting campaigns!
Great app support team and great app.

This app has been amazing for me! Huge return on ROI and so easy to use. They have reached out several times to suggest changes to improve my ads. Wish they could help with regular ads as well!

Excellent app for plug-and-play facebook retargeting. The numbers don't lie, over 10500$ in sales from 330$ in ad spend, you can't beat that ROI!

Shoelace does a good job with the customer journey, there is a lot of value in the journey as some would say. Fiona takes the time to go over the process in detail and is a pleasure working with.

Been using them for 4 months, excellent proactive support, beats trying to create my own retargeting ads. Most important of all, it works. Spent around $1500 so far, and it bought in $8000 worth of sales. Numbers don't lie, highly recommended.

Nice Work always look for a retargeting app that work, love it.

Very easy to use and quickly connects to facebook and does all the work. You don't even need to go in to facebook to edit anything. All the work is done within the app. The connection to mailchimp to retarget your email list is an awesome bonus. Highly recommended especially if you're limited on resources. A+++++

Easy to use, plug and play app. Within month this app has already paid for itself a few times over.

Been using this app for last 3 months and like it a lot. The staff behind that run this app are very friendly and helpful. If I were you I would give this app a try for a few months.