Digital Marketing by Shoelace

Tech-enabled paid media buying with white-glove support

From $79/month. Additional charges may apply.


4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    86% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    7% of ratings are 1 stars
141 - 150 of 400 reviews

Parkfield Supplies

One of the best apps you'll ever install!

Retargeting is super important for ecommerce and shoelace makes it easy to get started.

Perfect for beginners that aren't quite sure how to set it all up and great for those that do but don't have the time.

Support is awesome too :)


Extremely friendly and helpful customer service and very easy to use which is great! Thanks :)

Bubba Chew Silicone Teething Jewellery

Love Shoelace and recommend to anyone with a small business. Remarketing is vital for a successful business, and if you are not doing it right you can be throwing money away. Shoelace has been able to convert so many sales that I might have lost. Its easy to use and the staff have been very helpful!


Awesome app! Save our time and it's very cost effective!


I recommend Shoelace to everyone! It's by far the best investment we make when it comes to customer acquisition on Facebook. It's almost too easy. Customer support is first rate, too. The team are super friendly and fast. Since we started with Shoelace, within the app we've spent $6738 on Facebook ads generating revenue of $98,749 - you work out the %. Nice. :) Owen


While we had a great run with the earlier version of Shoelace, the recent upgrade has been nothing but a nightmare. Expensive, complex, difficult to use and the once great support has sadly gone amiss. Spelling mistakes and bad links in campaigns & campaigns submitted that are irrelevant and not discussed with us. We've had enough, cancelled and moved on.

Shoreline 2

I've been with Shoelace since they launched nearly three years ago. Facebook ads in general are very cost effective, but Shoelace automates and improves on all this.

Be careful when measuring ROI to compare ad spend to PROFIT, not REVENUE (most crazy-high ROI numbers use revenue). Still, even measuring only profit, our ROI is through the roof. We had a 3-month stretch where our ROI was only breaking even—profit matched ad spend—but a couple quick conversations with the Shoelace folks got things re-jiggered to make it worth our while again.

My only complaint is that any serious customization costs quite a bit, but the basic dynamic/journeys approach has been so effective, I really can't say anything bad about this. It is true set-and-forget advertising, more cost effective than Google Adwords, and a hundred times easier than managing this all by yourself.


Highly recommend for your retargeting campaigns!
Great app support team and great app.

Newborn Feathers

This app has been amazing for me! Huge return on ROI and so easy to use. They have reached out several times to suggest changes to improve my ads. Wish they could help with regular ads as well!

Le Chaton Vert

Excellent app for plug-and-play facebook retargeting. The numbers don't lie, over 10500$ in sales from 330$ in ad spend, you can't beat that ROI!

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