Shoelace: Ads & Retargeting

Shoelace: Ads & Retargeting

by Shoelace

Advertising to drive more sales and faster conversions

4.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    87% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    7% of ratings are 1 stars

All reviews

1 - 10 of 26 reviews


I WOULD GIVE ZERO STARS IF I COULD. JUST FIND A BETTER APP AS WE ARE DEFINITELY RESEARCHING FOR OTHER APPS. The customer service on this app sucks. I'm just confused as to why you would be running a marketing business but not have people on standby to handle urgent issues which could hugely affect the sales of your customer's company. We have businesses in order to sell, and when sales are affected due to your lack of customer service then it's just unacceptable. If you guys can't even handle retargeting, how can I trust you with prospecting ads?
You seem to only provide better customer service when a negative review is given to you guys but I have been emailing you for 2 days now and still haven't received any support. Very disappointing.

Simply Me Boutique

So very disappointed with Shoelace ads. After years of using them for retargeting ads, we upgraded to the very expensive prospecting service. It was a joke. Store owners, please feel free to reach out to me. I would be happy to share my experience and numbers. Also, I just removed their app and they deleted all of my history! We paid for them to run these ads, also for the ads and audiences themselves. This information should be ours to keep.


I would not waste your money or time. I worked with Shoelace from July 2020-Sept 25th 2020. They ran several ad campaigns for me. I was spending around $1000/month on ads plus their monthly fee of $929 with an initial onboarding fee of $500. First off, my campaign manager was difficult to get in touch with, even though it says they will take one business day to respond. She would go missing for several days. This did improve when I emailed her manager to get a response. This happened several times. Secondly, it was difficult to get reports from her. I would ask how we are doing or what is our ROI and she wouldn't respond. We were barely getting any online sales. When I ran reports on how I was doing running my own ads compared to them running my ads...I was doing better on my own. My online sales while using shoelace were down 25%. When I emailed them about this and asked them for improvement on their part they replied with this ....."Over these past 3 months, a lot has been tried in terms of testing new and existing audiences, ad types, creatives etc. but there has been little success. The direct-to-consumer apparel industry is incredibly competitive, and competing with the big names in the e-commerce space has been getting tougher as everyone is moving towards online businesses and the busy holiday season is coming up." Then she asked if I would like to cancel and I did. This is not a company that showed me they cared about me as a client and my success as a company.

Developer reply

September 29, 2020

Hi There,

Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves (or team) in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations. 

Looking at your account, we can see that we implemented ongoing tests with campaigns and optimizations, which needed time to run and learn, especially on a small budget. We understand that ongoing communication was also an issue and we want to clarify that it is our policy to reply to emails within 24 hours for all clients. In terms of reports, those are typically sent on a monthly basis or to align with the last 30 days since this provides a clearer picture based on Facebook's attribution window. Our goal is to always do what's best for your business, care about your success, and align our efforts towards meeting your goals. We understand that while we provided some insights about your industry and potential next steps, we can see how it may have landed in an ineffective way. Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward. 

We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome. 

Thank you, 

Shoelace Team


spent about $300 to get $774 of turnover during 2 months (used as retargeting and added to cart together) - no interest,
so it was deleted like waste app

Developer reply

March 18, 2020

Hi there,

Thank you for taking the time to leave feedback! I can see that you were installed on our self-serve plan, and while we do not provide account management on this plan, our team is readily available to share tips and best practices to help get the best value from your ads! If you would like to give Shoelace another try at any time, please get in touch at, and we can help you get started again with some tips on audiences and durations that may work better for your store.

Talk soon!
Team Shoelace

Fair Shade

This would be a good app if I can get someone to call me back or fix the issue of not being able to log in. I was referred to this app but am wondering if I need to look into others. They never seem to respond.

Developer reply

November 12, 2019

Hey there,

Thank you for considering using Shoelace! Our team replies within 1 business day to external requests. We were able to get in touch with you during this time frame and were also able to help you log in. Please let us know if there's anything else we could assist you with at

Team Shoelace


Support is TERRIBLE!!! They do not answer your questions or help but are very quick to debit $80 from your account. Save your money and try a better retargeting app like RECART.

Developer reply

October 17, 2019

Hi there,

Thank you for being a valued Shoelace customer. We're sorry for the poor experience you had with us while attempting to register your second store with us. To clarify, your new account was not charged and has not been charged. We’re committed to working with you to resolve the billing misunderstanding and have reached out to you.

We pride ourselves on a response time of one business day and our customers' happiness is our #1 priority. Please reach out to if you have any other questions or concerns.

Team Shoelace

Barney Bed

I have been a customer since we started our store at the beginning of 2109. I was shocked to get a rude message from them threatening to delete all my campaigns because my credit card had not been updated - with 12 hours notice. This was the first I was aware of it and I immediately updated my card on file but when they have access to our Facebook account it makes me think they can not be trusted. Unless they respond I will be reporting this threat to Facebook as I am certain it is against the policies of facebook to do that. It seems they can get very nasty very quickly. I am strongly considering leaving because of this.

Developer reply

August 23, 2019

Hi there,

Thank you for being a valued Shoelace customer. We're sorry for the poor experience you had with us and the miscommunications regarding your billing. We were unable to reach you with the email we had on file. We’re committed to working with you to resolve this and have reached out to you.

Transparency into your own campaigns and results is one of our top priorities, which is why our users can use their own Ad Accounts with Shoelace. We don't delete any campaigns from your account, but we do stop providing our product catalogue services upon uninstall or nonpayment.

Again, we apologize for this miscommunication and we’d be more than happy to make this right.

Team Shoelace

Viv and Ollie

Can't install, I'd love to give it try. Hope they address some of the issues they are having. Seems like a great concept.

Developer reply

August 8, 2019

Hi there,

We'd love to get you started with Shoelace! We tried to connect with you directly but can’t find you in our system. Please reach out to us anytime at We'd be happy to do a screenshare to help you get fully onboarded. We look forward to working with you :)

Team Shoelace

Brand Corner

My 14 day free trial started today after I authorised an ad. Which Shoelace promptly emailed me saying my free trial will also end today. No one I can get hold of on customer support, email facebook. So I'm leaving this review in the hopes I get a response to extend my free trial to actually test the app.

Developer reply

July 30, 2019

Hi there 👋,

Apologies for your experience when you first installed the app - we certainly didn't intend for that to happen! Please note, the auto-email that you received with the trial start and end dates matching was indeed a glitch, and our developers are working to resolve this issue. Your full 14-day free trial in fact began once your first campaign was launched, as this error was in the email only.

It looks like you had originally contacted our us outside of our operating hours, but we're very happy to let you know our customer success team were able to reach back out to you within two hours of your initial request, sharing details about the email error as well as informing you about our extra extension of your trial. 😊

It looks like you’ve since set a campaign live (congrats! 🙌), so please do let us know if you have any questions at all on this or anything else by emailing us at

Happy retargeting,
Team Shoelace


they make you sign up and ask a lot of questions and in the end the only choice they give you is paying between 75 and 1500$. At least for me it was impossible to get a trial or a demo before choosing to pay. >Very poor customer experience. I am happy to pay for a great product that creates value but that is what you should show me first... Fortunately most competitors have a much better mindset...

Developer reply

June 16, 2019

Hi There 👋
Sorry to hear about your experience with us so far. Please note that our Automations ($79/mo) & Journey ($499/mo) plans both come with a 14-days free trial, allowing you to test Shoelace risk-free. We do ask for a credit card during sign up but you'll not be charged if you decide not to stay with Shoelace after the trial period. We'd be happy to show you a demo. Please email us at to put something on the calendar 😊 Talk soon.

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