Setup triggers that automatically create retargeting ads based on your brand's activity.
Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.
Connect Shoelace with your email, reviews and rewards program to sync your brand’s messaging across multiple channels.
About Shoelace: Retargeting Journeys
Deliver engaging retargeting experiences that tell your brand story and wow your customers.
Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best retargeting experience for your brand. From ongoing retargeting journeys that retarget your visitors as they interact with your brand to one-off campaigns retargeting specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.
- Boost conversion rates and grow sales with personalized ad sequences
- Increase repeat purchases by keeping your customers engaged
- Build stronger, long-lasting relationships with your customers
Works with Shopify, scales with Shopify Plus
Shoelace is the trusted retargeting solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect retargeting strategy seamless for high-volume stores.
Journeys, Automations, Integrations and Expertise
Think of Shoelace as a holistic solution to your entire retargeting. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.
Journeys: Takes visitors through a Journey after they leave your store
Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your retargeting ads!
Automations: Engage specific segments with relevant messaging
Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.
Expertise: We live and breathe retargeting
Every member of our customer success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.
When you add Shoelace to your store, you aren't just installing an app, you are hiring a retargeting expert.
External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.
Free to install
Facebook ad spend billed separately.
Overall rating Based on 369 reviews
Most recent reviews
Blue Layne Boutique
They are amazing! They run the show for me! So glad I hopped on board with this team. They really hold me accountable, and try to understand my brand to market to my customers so I am getting the most amount of ROAS.
I have been a customer since we started our store at the beginning of 2109. I was shocked to get a rude message from them threatening to delete all my campaigns because my credit card had not been updated - with 12 hours notice. This was the first I was aware of it and I immediately updated my card on file but when they have access to our Facebook account it makes me think they can not be trusted. Unless they respond I will be reporting this threat to Facebook as I am certain it is against the policies of facebook to do that. It seems they can get very nasty very quickly. I am strongly considering leaving because of this.
Thank you for being a valued Shoelace customer. We're sorry for the poor experience you had with us and the miscommunications regarding your billing. We were unable to reach you with the email we had on file. We’re committed to working with you to resolve this and have reached out to you.
Transparency into your own campaigns and results is one of our top priorities, which is why our users can use their own Ad Accounts with Shoelace. We don't delete any campaigns from your account, but we do stop providing our product catalogue services upon uninstall or nonpayment.
Again, we apologize for this miscommunication and we’d be more than happy to make this right.
This app really makes it easy to nail retargeting. I still recommend having an account manager for prospecting, but their experts at retargeting and very helpful and easy to work with. They do most of the work and you can still customize everything to feel like it’s more on brand. Even Facebook will tell you how well the shoelace platform works! Our account manager Shane is helpful at explaining things and navigating us through the tricky world of remarketing.