Shoelace: Advertising Journeys

Shoelace: Advertising Journeys

by Shoelace

Find new customers & drive more sales from existing traffic

4.5 of 5 stars(385 reviews)

Automations

Setup triggers that automatically create retargeting ads based on your brand's activity.

Journeys

Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.

Synchronized

Connect Shoelace with your email, reviews and rewards program to sync your brand’s messaging across multiple channels.


About Shoelace: Advertising Journeys

Deliver engaging retargeting experiences that tell your brand story and wow your customers.

Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best retargeting experience for your brand. From ongoing retargeting journeys that retarget your visitors as they interact with your brand to one-off campaigns retargeting specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.

  • Boost conversion rates and grow sales with personalized ad sequences
  • Increase repeat purchases by keeping your customers engaged
  • Build stronger, long-lasting relationships with your customers

Works with Shopify, scales with Shopify Plus

Shoelace is the trusted retargeting solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect retargeting strategy seamless for high-volume stores.

Journeys, Automations, Integrations and Expertise

Think of Shoelace as a holistic solution to your entire retargeting. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.

Journeys: Takes visitors through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your retargeting ads!

Automations: Engage specific segments with relevant messaging

Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.

Expertise: We live and breathe retargeting

Every member of our customer success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app, you are hiring a retargeting expert.

Integrates with

  • klaviyo,
  • yotpo,
  • smile,
  • foursixty,
  • okendo,
  • backinstock

Media gallery

Support

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Starter

$249/month

Facebook ad spend billed separately.

  • Max two-stage retargeting journey

  • 24/7 in-app reporting

  • Access to retargeting experts

  • Integrate with email, loyalty, & more

Business

$499/month

Facebook ad spend billed separately.

  • Max four-stage retargeting journey

  • Instagram & Facebook story ads

  • Dedicated team of Account Managers

  • Advanced campaign sequencing

Scale

$2,000/month

Facebook ad spend billed separately.

  • Retarget social media engagers & video viewers

  • A/B tests and optimization

  • On-call strategy meetings

  • Advanced reporting tool

Integrations

$79/month

Facebook ad spend billed separately.

  • Create powerful retargeting with unique audience segmentation

  • Retarget to email lists & loyalty members

  • Dynamic review retargeting

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    87% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
    (8)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (6)
  • 1 of 5 stars
    6% of ratings are 1 stars

Most recent reviews

Maha Living

Shoelace has been a wonderful addition to our marketing strategy. It's been such a blessing to be able to step back from Facebook and Instagram ads so that we can focus on other aspects of our business. My account contact is Shane who has been super responsive and informative throughout the entire process. I always feel up to date with what's going on with our account. They are constantly testing new things and making changes to keep improving and bettering our account. I also truly appreciate Shoelace's attention to detail and their efforts to share our brand message in a way that is authentic and true to our brand. Our brand message is super important to us and I appreciate the care and thought involved in sharing this message with others. I would highly recommend this service!!

Ellie and Mac

I have been using Shoelace for just about a year now. I have had the same point of contact, Shane, since I signed up. Shane is very knowledgeable and makes all the of the statistics that he shares with me, easy to understand, and always has a plan or two for me to choose from for the upcoming month. I love that when I ask to test things or to take months off, he is excellent with it and open to my feedback. I don't have to think about advertising, because Shane is taking care of it for me. He sets up all of my Facebook and Instagram ads, and I have seen a considerable increase in new customers and revenue. I highly recommend using Shoelace if you are ready to grow your business!

Sparkle In Pink

This app/service is great for anyone trying to step up their retargeting/retention/customer experience. No matter what step in the buying journey a customer is, they will see a curated ad specifically addressing their needs at that point in time. Shoelace is constantly working with you to optimize and expand the account and it continues to see great performance the more and more we use their service. They also take a huge load of if you are trying to do everything in house, yet they are very affordable and don't charge based on a % of ad spend like most agencies do. It's a flat, reliable rate each month that doesn't depend on how much money you spend or profit. Overall, our experience has been great and we highly recommend this app/service.