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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

248 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys

Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works

Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in

Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads

We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter

Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps

Shoelace integrates with some of your favorite apps to super-charge your retargeting.

  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting

When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

248 reviews
  1. 5 stars (227 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (7 reviews)

So extremely easy to use! I have seen a GREAT return on the ads they've created for me. Customer service is AMAZING - they are super quick to help with any issues or answer any questions you may have. Higher recommend! Way better than paying an ad company thousands each month for the same thing!


We have seen a huge ROI from using this app, well worth the cost. Great customer support from the Shoelace team as well. They work hard to deliver results!


Easy to use, and easy to see the results.


We started diving into Facebook Advertising early this year and were seeing little to no success. Why, because we don't understand it and we don't have the budget have the budget to be able to afford someone who would.

Enter - Shoelace. Every month we are spending more and more with Facebook because we are seeing awesome returns. I don't think about it or touch it - so obviously it is working great. It really is on Autopilot besides a few emails every so often from my account manager who offers relevant feedback and guidance.


I have been using this App for a while now, and lately, it has begun to show it's real value, as I have implemented more of its powerful features. Highly recommend this product. The developers and team are responsive to inquiries and emails as well. Kudos folks for a job well done.


Holy fuck what the fuck! You guys have 100% hands fucking down got to get this.

It's so fucking cool. They got like people to message you and look at your stuff for you and help you out. Nancy and Florent were extremely helpful!!! Thank you!!

Part of the optimization is that they go through and help you out and it will help!

One of the best apps I could ever download for any store I own that runs facebook ads.


We have seen an impressive ROI on Shoelace all with very little admin overhead. Highly recommended!


Great app and has generated a positive ROI so far. DPA's are essential for retargeting so it's great to have it automated. The support team is also very responsive and have helped a lot in tweaking the ads when they start to underperform or issues arise. Highly recommended.

Would suggest some improvements to reporting to segregate conversions that happen from other ads that are running on the same account.


So basically, last week, I decided to start retargeting my visitors, at first I spent 60$ on my campaign and made 60$ back (breakeven but with product cost I was in a loss), I decided to let it run for another week to see.

I went from 1 sale for 60$ spent to 9 sales from 100$ spent and I have a ROAS of 2 at the moment (profitable) and there is not a day without making a sale from this app !

Amazing how it helps and is easy to use ! LOVE IT !


The App has gone beyond my expectations! i spent 200 USD and made 7000 USD sales in 7 days. Thanks a lot!!


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