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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

243 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Retargeting with Product Review Ads

We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise

Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while

Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps

Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

243 reviews
  1. 5 stars (223 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (6 reviews)

Holy fuck what the fuck! You guys have 100% hands fucking down got to get this.

It's so fucking cool. They got like people to message you and look at your stuff for you and help you out. Nancy and Florent were extremely helpful!!! Thank you!!

Part of the optimization is that they go through and help you out and it will help!

One of the best apps I could ever download for any store I own that runs facebook ads.


We have seen an impressive ROI on Shoelace all with very little admin overhead. Highly recommended!


Great app and has generated a positive ROI so far. DPA's are essential for retargeting so it's great to have it automated. The support team is also very responsive and have helped a lot in tweaking the ads when they start to underperform or issues arise. Highly recommended.

Would suggest some improvements to reporting to segregate conversions that happen from other ads that are running on the same account.


So basically, last week, I decided to start retargeting my visitors, at first I spent 60$ on my campaign and made 60$ back (breakeven but with product cost I was in a loss), I decided to let it run for another week to see.

I went from 1 sale for 60$ spent to 9 sales from 100$ spent and I have a ROAS of 2 at the moment (profitable) and there is not a day without making a sale from this app !

Amazing how it helps and is easy to use ! LOVE IT !


The App has gone beyond my expectations! i spent 200 USD and made 7000 USD sales in 7 days. Thanks a lot!!


Probably the best app I have. 4x ROI and all ads are automated, The support team are great and helped me set up and correct mistakes I previously made on Facebook Business Manager. Thank you guys, keep up the good work!


Love this app! I've had great results from retargeting through Shoelace, and it's so easy I sometimes forget it's just going in the background and every so often I just get notifications suggesting we try a different approach or what we could do for better results. Just give them the go ahead and they look after the rest! Easy!


I just LOVE this app...it has led to a serious increase in the productivity and efficacy of our online marketing campaigns. It has a phenomenal ROI and we are so grateful for this wonderful team and this wonderful program.


Been working with Shoelace for some time now and am seeing fantastic results, I would certainly recommend any store to use Shoelace. Great support Team


Love this app!! Even with a small initial ad budget our return has been astronomical!! Would highly recommend this app to drive sales and visitors to your site!!


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