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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

214 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Introducing Product Review Ads!


We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise


Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while


Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps


Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

214 reviews
  1. 5 stars (199 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (2 reviews)

So far, so great!
We've been using Shoelace for a little while and have recently been getting some great phone support from them - helping us to refine and optimise our thinking and plans.
It's easy, they team are happy to help, and it delivers!

posted

Pretty effective. 8x time return on ad spend - good enough for me, especially since it's automatic.

posted

Shoelace is by far the most effective retargetting advertising we've tried and we've tried a lot! Their expertise really shows and they are continuing to innovate to find new ways to retarget visitors. Plus, their customer service is exceptional. Highly recommend!

Beth Smith
President
drinkclick.com
CLICK®, the Coffee Lover’s Protein Drink!

posted

Bourbon & Boots started using ShoeLace about 6 months ago. At first it was to test Shoelace vs the incumbent Social retargeting app. We have now fully moved to Shoelace due to the ROAS financial performance. In addition to the clear financial results they are driving for our business their customer responsiveness, engagement, and support has been A+. I highly recommend Shoelace.
Rod Ford, CEO Bourbon & Boots

posted

Been using this app for two months. Just 1 sales. Facebook advertising is probably not effective for our products.

posted

Been using this app for two month now and upgrading our previous rating from 3 stars. We are very happy with the app and would highly recommend.

posted

Awesome app easy to use and a great ROI

posted

This is only our second month in and we're seeing great ROI already with Shoelace. Highly recommend it. Also, really great customer service!

posted

Great app. Without too much effort we've seen a clear ROI for re-engaging visitors and turning otherwise lost revenue into purchases.

posted

Not one sale was made from this app and I used it for 2 straight months. I even offered an incentive (free shipping over a specified amount which is my average order amount anyway). All my sales came through ads I created on my own. There are times when I would see the ads created from this app on facebook and they would show me random products that I know I wasn't even looking at. I contacted support about it and was told to offer a discount(something I was already doing). Claimed the ads did show the customer what they were viewing and they gave me a link to a blog article to read. They didn't really seem to be interested in offering help. Basically "give it a discount, your observation is wrong, and read this article..."

I was taken back by that response. Overall, I'd rather make my own retarget ads than to waste money on this app. I seem to get better results when I do it myself rather than waste money on no results and a uninterested support team.

ETA. After leaving the above initial review the app developer, David reached out to me to offer more personalized help. He even refunded me my ad spend for the last 2 months. He was much more helpful and said he would take my feedback into consideration in order to improve their customer support. I was very pleased with the assistance I received from him. I only wish I could've gotten that personalized assistance prior. I will say that David is very helpful and responsive to customer concerns which is why I decided to change my initial rating.

posted

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