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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

248 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys

Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works

Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in

Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads

We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter

Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps

Shoelace integrates with some of your favorite apps to super-charge your retargeting.

  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting

When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

248 reviews
  1. 5 stars (227 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (7 reviews)

Probably the best app I have. 4x ROI and all ads are automated, The support team are great and helped me set up and correct mistakes I previously made on Facebook Business Manager. Thank you guys, keep up the good work!


Love this app! I've had great results from retargeting through Shoelace, and it's so easy I sometimes forget it's just going in the background and every so often I just get notifications suggesting we try a different approach or what we could do for better results. Just give them the go ahead and they look after the rest! Easy!


I just LOVE this app...it has led to a serious increase in the productivity and efficacy of our online marketing campaigns. It has a phenomenal ROI and we are so grateful for this wonderful team and this wonderful program.


Been working with Shoelace for some time now and am seeing fantastic results, I would certainly recommend any store to use Shoelace. Great support Team


Love this app!! Even with a small initial ad budget our return has been astronomical!! Would highly recommend this app to drive sales and visitors to your site!!


These guys are amazing! Iv seen 30-40x return on investment. Their customer service is what seals the deal. Really helpfull and are willing to help with whatever questions or requests you might have. If you want to start using Facebook remarketing now and you are not an expert, this is a no-brainer. Try it, you will not regret it!

Bruno Poulsen


Shoelace is great! I've worked with a lot of different paid media providers. And Shoelace is by far the easiest to work with. Very responsive, great customer service, solid product. Highly recommend!


Great App - low amount of work for good returns. Much better ad spend to create brand awareness with a targeted group who has already shown some interest in your brand. My site has low volume of visitors right now but when we get more traffic, it will really pay off. Monthly fee is a bit high but better than $50 on some random FB or IG ad that gets you very little brand awareness.


Very happy - this app has more than paid for its first month in the trial timeframe. Super excited to continue our journey with Shoelace!


Already brought in a couple extra hundred dollars in just a few days and was super simple to setup. Support has been fast to help with any issues as well. Definitely loving the app so far!


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