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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

208 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Introducing Product Review Ads!


We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise


Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while


Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps


Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

208 reviews
  1. 5 stars (193 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (2 reviews)

Awesome app easy to use and a great ROI

posted

This is only our second month in and we're seeing great ROI already with Shoelace. Highly recommend it. Also, really great customer service!

posted

Great app. Without too much effort we've seen a clear ROI for re-engaging visitors and turning otherwise lost revenue into purchases.

posted

Not one sale was made from this app and I used it for 2 straight months. I even offered an incentive (free shipping over a specified amount which is my average order amount anyway). All my sales came through ads I created on my own. There are times when I would see the ads created from this app on facebook and they would show me random products that I know I wasn't even looking at. I contacted support about it and was told to offer a discount(something I was already doing). Claimed the ads did show the customer what they were viewing and they gave me a link to a blog article to read. They didn't really seem to be interested in offering help. Basically "give it a discount, your observation is wrong, and read this article..."

I was taken back by that response. Overall, I'd rather make my own retarget ads than to waste money on this app. I seem to get better results when I do it myself rather than waste money on no results and a uninterested support team.

ETA. After leaving the above initial review the app developer, David reached out to me to offer more personalized help. He even refunded me my ad spend for the last 2 months. He was much more helpful and said he would take my feedback into consideration in order to improve their customer support. I was very pleased with the assistance I received from him. I only wish I could've gotten that personalized assistance prior. I will say that David is very helpful and responsive to customer concerns which is why I decided to change my initial rating.

posted

Great app for retargeting via Facebook. Super fast customer support- always answers questions within a day. Would suggest using their $99/ mo plan to create the journeys. We've seen a 7xROI just via clicks (the revenue generated from views is difficult to correctly attribute in our opinion). Still, for $100/ month to see a 7X ROI for very little work on our end is fantastic!

posted

awesomely supportive help from the Shoelace team! Super :-)

posted

Shoelace, how do I love thee? Let me count the ways! Saves me hours of headaches on Retargeting campaigns!! Such an amazing app!

posted

Shoelace is the real deal! If retargeting isn't your strong suit, or you just don't have the time to spend on it, you need Shoelace. I've tried other retargeting services, and nothing else even comes close. In my first week, I brought back several visitors and made four sales on a retargeting budget of $2.50/day. With my average sale being about $45, I saw a ROAS of....a lot. I suppose it was around 800%. Just be certain to drive steady traffic, otherwise even with a low budget, the frequency score on your ads will go way up and you'll probably start irritating your customers. That's not the fault of Shoelace, but it's definitely worth mentioning for anyone interested in getting started with it.

Of all the apps I've used, Shoelace has the most helpful and responsive support staff of them all. I had the pleasure of a few quick back and forths with Sanja, and she's the best. She always got back to me really quickly, I want to say she took about an hour between responses, which is almost entirely unheard of in the realm of customer support for ecommerce plugins/apps. I think that it's also worth mentioning that she even got back to me almost immediately when I sent a support email around 11pm EST. Her personality really shines through in her support emails, and she effortlessly makes you feel well taken care of. Awesome staff combined with such a great service is a definite recipe for success. I'm excited to see Shoelace grow. If you're considering it, definitely give it a shot. You have everything to gain and nothing to lose.

Cody
Owner, Fifth and Maple

posted

Its a great app and I'm already seeing a great ROAS!

posted

Impossible to have an answer from support. Yesterday someone contacts me to solve my issue after a few hours but mainly to asked me to remove the bad comment. He apologizes that are having to much traffic and are saturated and today again, no answer. I can't work like this. I'll remove this comment when my app is fully working and support keep answering on time.

posted

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