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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

248 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys

Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works

Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in

Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads

We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter

Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps

Shoelace integrates with some of your favorite apps to super-charge your retargeting.

  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting

When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

248 reviews
  1. 5 stars (227 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (7 reviews)

I've used other retargeting apps but none compare to shoelace! Immediate rollout of ads and already seeing a great ROI. Any questions were immediately answered although I didn't have many as they take care of everything! Highly recommend to anyone wanting to retarget and super affordable!


Very nice app! Does require a lot of time, and does most the work for you. 5 star service as well :)


Easy to implement, with helpful staff.

We've made our money back on this and have decided to spend more, both on the service (at a higher tier) and on the advertising.


Awesome App! We have seen a 640% return on investment since starting.


Superb, Shoelace has delivered an excellent return on investment, it takes virtually no work form our team to maintain and manage and has continued to deliver us retargeted sales.


Works great! Low investment and high ROI (720%)!!


It works! After installing Shoelace for over 2 months, I received $1800+ in sales with ad spend of $32 from this app alone. You need to give it time to work and email their team periodically to ask if they have feedback on improving your campaigns. If you’re able to drive the right initial traffic (who are FB users) to the right product, and have a website that’s already converting, Shoelace is a no-brainer and a very good investment for your business.

Some people say you could easily set this up yourself without using an app but I know it’ll take me ages and my time is better spent doing something else. This thing takes about 10 minutes to install and you’re good to go.

Also support is great and that’s another thing you’re paying for – guidance and advice from re-targeting experts. I also like that they're constantly thinking up new and interesting ideas like the FOMO integration and Journeys. This sets it apart from other similar services in my opinion. I would highly recommend it!


Shoelace is great! Very impressive ROI and super easy to use! Highly recommend!


working great so far, they're also very responsive and helpful


Retargeting on Autopilot by Shoelace has helped us grow sales in a really low cost, but super effective manner. We are typically seeing a 1500%+ ROI on the service. Couldn't be happier! Just wish they did Google Ads too!


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