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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

214 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Introducing Product Review Ads!


We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise


Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while


Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps


Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

214 reviews
  1. 5 stars (199 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (2 reviews)

Great app for retargeting via Facebook. Super fast customer support- always answers questions within a day. Would suggest using their $99/ mo plan to create the journeys. We've seen a 7xROI just via clicks (the revenue generated from views is difficult to correctly attribute in our opinion). Still, for $100/ month to see a 7X ROI for very little work on our end is fantastic!

posted

awesomely supportive help from the Shoelace team! Super :-)

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Shoelace, how do I love thee? Let me count the ways! Saves me hours of headaches on Retargeting campaigns!! Such an amazing app!

posted

Shoelace is the real deal! If retargeting isn't your strong suit, or you just don't have the time to spend on it, you need Shoelace. I've tried other retargeting services, and nothing else even comes close. In my first week, I brought back several visitors and made four sales on a retargeting budget of $2.50/day. With my average sale being about $45, I saw a ROAS of....a lot. I suppose it was around 800%. Just be certain to drive steady traffic, otherwise even with a low budget, the frequency score on your ads will go way up and you'll probably start irritating your customers. That's not the fault of Shoelace, but it's definitely worth mentioning for anyone interested in getting started with it.

Of all the apps I've used, Shoelace has the most helpful and responsive support staff of them all. I had the pleasure of a few quick back and forths with Sanja, and she's the best. She always got back to me really quickly, I want to say she took about an hour between responses, which is almost entirely unheard of in the realm of customer support for ecommerce plugins/apps. I think that it's also worth mentioning that she even got back to me almost immediately when I sent a support email around 11pm EST. Her personality really shines through in her support emails, and she effortlessly makes you feel well taken care of. Awesome staff combined with such a great service is a definite recipe for success. I'm excited to see Shoelace grow. If you're considering it, definitely give it a shot. You have everything to gain and nothing to lose.

Cody
Owner, Fifth and Maple

posted

Its a great app and I'm already seeing a great ROAS!

posted

Impossible to have an answer from support. Yesterday someone contacts me to solve my issue after a few hours but mainly to asked me to remove the bad comment. He apologizes that are having to much traffic and are saturated and today again, no answer. I can't work like this. I'll remove this comment when my app is fully working and support keep answering on time.

posted

Great app! It's easy to setup and does exactly what it says. We had no issues after using this app for our FB retargeting for several months and are constantly getting 5 to 10X ROAS. Highly recommend.

posted

Amazing. We've spent around 1k and Shoelace has returned us over 30k in sales YTD.

posted

Very happy with the results! The personalised approach and the customer service. Highly recommended.

posted

Great app and amazing customer service!

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