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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

243 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Retargeting with Product Review Ads

We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise

Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while

Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps

Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

243 reviews
  1. 5 stars (223 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (6 reviews)

Works great! Low investment and high ROI (720%)!!


It works! After installing Shoelace for over 2 months, I received $1800+ in sales with ad spend of $32 from this app alone. You need to give it time to work and email their team periodically to ask if they have feedback on improving your campaigns. If you’re able to drive the right initial traffic (who are FB users) to the right product, and have a website that’s already converting, Shoelace is a no-brainer and a very good investment for your business.

Some people say you could easily set this up yourself without using an app but I know it’ll take me ages and my time is better spent doing something else. This thing takes about 10 minutes to install and you’re good to go.

Also support is great and that’s another thing you’re paying for – guidance and advice from re-targeting experts. I also like that they're constantly thinking up new and interesting ideas like the FOMO integration and Journeys. This sets it apart from other similar services in my opinion. I would highly recommend it!


Shoelace is great! Very impressive ROI and super easy to use! Highly recommend!


working great so far, they're also very responsive and helpful


Retargeting on Autopilot by Shoelace has helped us grow sales in a really low cost, but super effective manner. We are typically seeing a 1500%+ ROI on the service. Couldn't be happier! Just wish they did Google Ads too!


Ignore the reviews that say this GUARANTEES you'll make money.

So far I've spent more than I've made...and I've made $0. Will continue for the rest of the free period to see if anything changes, but definitely not worth $49 a month yet, especially when Kit does it for free. Hopefully it will prove me wrong over the next week...


Tired of spending money on advertising and not making any sales? Shoelace will make you money GUARANTEE and it will be effortless. Even if you are good with Goggle Ad Words, and Facebook ads, this app will outperform you! It will be the best money you ever invested in ads.

Under 15 min setup and all the rest is automatic. The support is fantastic. You will get answer under 24h. I have already converted multiple friends who own stores on this app.

PS: this app works best if you already have traffic on your website. You cannot retarget if you got no one coming to your website.


Awesome app. Great results, easy to use and fantastic customer support!


i tried many retargeting app, Shoelace is the best one, $41.96 in purchases with $3.52 spend, 1190% ROI, 0.27 cpc cost, Thank you Jane!

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Shoelace is amazing! They have helped us grow tremendously! Great customer service.


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