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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

115 reviews
Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images

Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?

A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support

Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

115 reviews
  1. 5 stars (104 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

We've been running Shoelace on our Shopify store for a month now and we've already seen an ROI of over 2500 %!

We tried to do dynamic retargeting on a product level on our own and we just couldn't get it to work. Shoelace made the process easy and we've been more than happy with both the app's performance and the support from the Shoelace team the few times something has gone wrong or we've had questions.

This is one of the best and most affordable marketing add-ons for Shopify. Try it now!


We have never written a review for any of our APPS. this is the first one we've done because it truly deserves it.

Setup was super swift and we saw results straightaway.

Definitely worth trying.


Every person dreams of making a business decision that contributes thousands of dollars in revenue immediately...Shoelace made that dream come true for us. Shoelace has paid for itself THOUSANDS of times over in the 10 days(!!!) since we added it.

A couple things to keep in mind as you evaluate adding retargeting/remarketing to your business:

1) If you aren't currently retargeting/remarketing right now, drop everything right now and get it up and running. With Shoelace this takes a few seconds, just install the app and you'll receive custom ads(we had them up and running the next day) without any headache on your part. Retargeting is our most effective method of ad spend. We run FB ads where our CAC can be up to $10-12. Our CAC with Shoelace is sometimes under a $1.00(!!!). Retarget.Now.

2)Quality of Vendor Support should be a high priority when selecting a tool/app. If you are evaluating multiple retargeting tools, do what we did and send emails to all of their support desks(really you should do this with any tool). Support should always be fast,knowledgeable and helpful(duh). Shoelace's support aced all of these tests with flying colors. Their support has always been top-notch and fast. You don't want any vendor where this is not the case.

3)How valuable is your time/resources? You can spend a ton of time designing new ads or creative content to market to your audience, or you can just use Shoelace. They create all the ads and run it by us before starting the campaigns. If you are like us, you have a million other things to do while running your store which leaves little time for important things like retargeting. With Shoelace we can be sure we are getting expert help(they are constantly optimizing our ads with no effort from us) and constantly acquiring customers who have shown interest by coming to our site. The amount of $ Shoelace adds to our bottom line doesn't tell the whole story of our ROI from the tool because we also get our more time to focus on other avenues that grow our business.

Adding Shoelace to your suite of Shopify apps is one of the few no-brainers I've ever encountered.


Before Shoelace we had pretty much given up on Facebook advertising. It was a dead platform with virtually no engagement or clicks. Now, just two months in we're seeing an ROI of over 1,000%. Magic? I wouldn't be writing a review if it weren't true.

The best part about this is that I don't have to do a thing. These guys handle everything!


Working with the guys at Shoelace has been amazing! Their expertise, customer service, and overall communication has been really great. We experimented with Remarketing on our own and saw a negative ROI. The guys at Shoelace ensured me this time would be different, and they backed it up! Looking forward to growing together.

From $19.00 / month
14 days

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