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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

121 reviews
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Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.



  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images


Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?


A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support


Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

121 reviews
  1. 5 stars (109 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

Bourbon & Boots started using ShoeLace about 6 months ago. At first it was to test Shoelace vs the incumbent Social retargeting app. We have now fully moved to Shoelace due to the ROAS financial performance. In addition to the clear financial results they are driving for our business their customer responsiveness, engagement, and support has been A+. I highly recommend Shoelace.
Rod Ford, CEO Bourbon & Boots

posted

Been using this app for two months. Just 1 sales. Facebook advertising is probably not effective for our products.

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Been using this app for two month now and upgrading our previous rating from 3 stars. We are very happy with the app and would highly recommend.

posted

Awesome app easy to use and a great ROI

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This is only our second month in and we're seeing great ROI already with Shoelace. Highly recommend it. Also, really great customer service!

posted

Great app. Without too much effort we've seen a clear ROI for re-engaging visitors and turning otherwise lost revenue into purchases.

posted

Not one sale was made from this app and I used it for 2 straight months. I even offered an incentive (free shipping over a specified amount which is my average order amount anyway). All my sales came through ads I created on my own. There are times when I would see the ads created from this app on facebook and they would show me random products that I know I wasn't even looking at. I contacted support about it and was told to offer a discount(something I was already doing). Claimed the ads did show the customer what they were viewing and they gave me a link to a blog article to read. They didn't really seem to be interested in offering help. Basically "give it a discount, your observation is wrong, and read this article..."

I was taken back by that response. Overall, I'd rather make my own retarget ads than to waste money on this app. I seem to get better results when I do it myself rather than waste money on no results and a uninterested support team.

ETA. After leaving the above initial review the app developer, David reached out to me to offer more personalized help. He even refunded me my ad spend for the last 2 months. He was much more helpful and said he would take my feedback into consideration in order to improve their customer support. I was very pleased with the assistance I received from him. I only wish I could've gotten that personalized assistance prior. I will say that David is very helpful and responsive to customer concerns which is why I decided to change my initial rating.

posted

Great app for retargeting via Facebook. Super fast customer support- always answers questions within a day. Would suggest using their $99/ mo plan to create the journeys. We've seen a 7xROI just via clicks (the revenue generated from views is difficult to correctly attribute in our opinion). Still, for $100/ month to see a 7X ROI for very little work on our end is fantastic!

posted

awesomely supportive help from the Shoelace team! Super :-)

posted

Shoelace, how do I love thee? Let me count the ways! Saves me hours of headaches on Retargeting campaigns!! Such an amazing app!

posted
Get
From $19.00 / month
14 days

Support & Sales

Shoelace
1-855-984-1572
support@shoelace.com
shoelace.com
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