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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

96 reviews
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Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.



  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images


Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?


A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support


Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

96 reviews
  1. 5 stars (89 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (1 review)
  4. 2 stars (3 reviews)
  5. 1 star (0 reviews)

App works like a charm. Support is fabulous. No hassle to go through creating a data feed or creating a catalog at facebook. Everything is automated. Dashboard provides valuable information about how the retargeting is working.

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Amazing support and some awesome things coming in the pipeline :) Shoelace has made our store a lot of money! If you're not retargeting, you're throwing money away. WAY beyond worth the monthly fee. Go for it!

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Shoelace was highly recommended to me from another Shopify store owner and we couldn't be more delighted with the app. It's fairly simple to get started and the team is extremely helpful. We have found this app to create more traffic back to our store compared to Facebook or Instagram ads.

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Shoelace is simply the best retargeting solution available on Shopify. The results are immediate, and the support is amazing. We saw over 6X return on investment only within the trial period. Highly recommended for the results and for the superb support you get.

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I'm a big fan. The product works great, but equally as important is the service. Head and shoulders above any other app I've installed. There are smart people behind this company. They were prepared with Facebook Journey Marketing from the onset and quickly proposed on point ads to take advantage of this new feature. Best app I've installed.

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I love this app, its super simple and does exactly what it advertises, and the support is second to none, they analyzed our campaign after a few weeks and contacted us about possible improvements with copy, targeting and more, could not be happier :)

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We got instant results and sales from Shoelace. My only regret is not discovering it sooner!

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The staff at Shoelace are awesome! They are totally dedicated to finding a solution or workaround to any issue that may arise and they are super responsive. They are also very proactive when making suggestions for optimising your campaign. The app itself is great! Worth every penny, we were very confused about how to set up a tracking pixel to get retargeting to work and the app takes all the difficulty and thinking out of it. Definitely recommend!

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We recently joined Shopify and this app was recommended by our Dev. It's great. Love love love. Sweet way to diversify our marketing budget and it is more efficient than any other app we've used so far.

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One week into our free trial and these results speak for themselves.
Total Ad Spend - $34.61
Returned to Website - 90
Product Views - 742
Add To Carts - 73
Purchases - 16
Total Sales - $1,553.79

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From $19.00 / month
14 days

Support & Sales

Shoelace
1-855-984-1572
support@shoelace.com
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