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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

114 reviews
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Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.



  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images


Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?


A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support


Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

114 reviews
  1. 5 stars (104 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (3 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

Great app for retargeting via Facebook. Super fast customer support- always answers questions within a day. Would suggest using their $99/ mo plan to create the journeys. We've seen a 7xROI just via clicks (the revenue generated from views is difficult to correctly attribute in our opinion). Still, for $100/ month to see a 7X ROI for very little work on our end is fantastic!

posted

awesomely supportive help from the Shoelace team! Super :-)

posted

Shoelace, how do I love thee? Let me count the ways! Saves me hours of headaches on Retargeting campaigns!! Such an amazing app!

posted

Shoelace is the real deal! If retargeting isn't your strong suit, or you just don't have the time to spend on it, you need Shoelace. I've tried other retargeting services, and nothing else even comes close. In my first week, I brought back several visitors and made four sales on a retargeting budget of $2.50/day. With my average sale being about $45, I saw a ROAS of....a lot. I suppose it was around 800%. Just be certain to drive steady traffic, otherwise even with a low budget, the frequency score on your ads will go way up and you'll probably start irritating your customers. That's not the fault of Shoelace, but it's definitely worth mentioning for anyone interested in getting started with it.

Of all the apps I've used, Shoelace has the most helpful and responsive support staff of them all. I had the pleasure of a few quick back and forths with Sanja, and she's the best. She always got back to me really quickly, I want to say she took about an hour between responses, which is almost entirely unheard of in the realm of customer support for ecommerce plugins/apps. I think that it's also worth mentioning that she even got back to me almost immediately when I sent a support email around 11pm EST. Her personality really shines through in her support emails, and she effortlessly makes you feel well taken care of. Awesome staff combined with such a great service is a definite recipe for success. I'm excited to see Shoelace grow. If you're considering it, definitely give it a shot. You have everything to gain and nothing to lose.

Cody
Owner, Fifth and Maple

posted

Its a great app and I'm already seeing a great ROAS!

posted

Impossible to have an answer from support. Yesterday someone contacts me to solve my issue after a few hours but mainly to asked me to remove the bad comment. He apologizes that are having to much traffic and are saturated and today again, no answer. I can't work like this. I'll remove this comment when my app is fully working and support keep answering on time.

posted

Great app! It's easy to setup and does exactly what it says. We had no issues after using this app for our FB retargeting for several months and are constantly getting 5 to 10X ROAS. Highly recommend.

posted

Amazing. We've spent around 1k and Shoelace has returned us over 30k in sales YTD.

posted

Very happy with the results! The personalised approach and the customer service. Highly recommended.

posted

Great app and amazing customer service!

posted
Get
From $19.00 / month
14 days

Support & Sales

Shoelace
1-855-984-1572
support@shoelace.com
shoelace.com
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