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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

221 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

**New Integration: Shoelace + Back in Stock


Supercharge your Back in Stock emails with Shoelace retargeting. Shoelace syncs-up with your Back in Stock alerts and when an email goes out to a subscriber list to notify them of a restocked product, Shoelace auto-creates a retargeting campaign targeting those same prospects with an ad that features the product that you just restocked. Learn more here

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Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Retargeting with Product Review Ads


We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise


Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while


Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps


Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

221 reviews
  1. 5 stars (205 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (2 reviews)

Customer support is top.Very easy to install.Simple and usable dashboard.We get great results in one week.Thanks a lot.

posted

Customer Service Excellence, this app would help your questions and willing to help as soon as they are free. Nevertheless its a great app to be using as retargetting!!

posted

Shoelace has consistently given us 20:1 ROI on ad spend and has significantly lowered our shopping cart abandonment rate. I've worked with expensive enterprise-level traditional retargeting before and can say the Shoelace gives you the best with social retargeting on its own... at a fraction of the cost. Retargeting is must for nearly all e-commerce businesses, so this lower cost option is a welcome option.

posted

It's the BEST! We're a multi million $$ ecommerce store and we're very picky about the apps we use. If you're using Facebook ads then Shoelace is a must have app for your store and every store you have.

Fiona and the whole team is amazing. The app is almost hands off and they look after everything from creating all the custom audiences you should have and also creating ads and full campaigns THE RIGHT WAY.

We experience a 3,474.71% return on ad spend which is just crazy awesome!

We love Shoelace soo much that we recommend them to everyone. We even featured an episode of our Ecom Live show on them when we went to visit their offices.

Don't hesitate! Just click "Get" and install right away! You won't regret it.

posted

Facebook browsers are fickle and ad fatigue is real.

I fell head over heels in love with the Journeys concept from Shoelace and I have been impressed with the amount of communication I have received as we work together to tweak and perfect our retargeting efforts.

As an entrepreneur, it is important to me that my company and online objectives be understood, and Florent, Fiona, and the rest of the team at Shoelace have gone above and beyond to listen to my stated desires and outcomes and have worked hard behind the scenes to help me meet my objectives.

I can't say enough about how pleased I have been with my experience and the end benefit is an incredible user experience for our customers.

Shoelace is a must-have app and service if you're serious about quality FB retargeting.

posted

I love this app & the customer support! Super easy to set up! I'm not very techy, but even I could get started. This app works even when I'm not! I love that I always have ads running & sales have went up! Thanks Shoelace!

posted

Easy money and great customer service. Highly recommend!

posted

Shoelace is a great app. I was a bit nervous at the beginning and started with a small 7 day spend of $10.86 with a ROI 874%. Definitely not nervous now.
The team answered all of my questions and requests including some changes to the ad that was running.
With the help and assistance from Shoelace I have appeared in the business column of a National daily publication as a 'Facebook Business Queen'.
Thank you Shoelace and thank you Shopify.
Helens Skin Therapy

posted

Highly recommend for your retargeting campaigns!

posted

Wonderfully easy way to start retargeting ads on Facebook with little prior knowledge and the ROI has been pretty astonishing. It's the app I really want to keep secret but can't stop recommending.

posted

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