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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

115 reviews
Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images

Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?

A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support

Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

115 reviews
  1. 5 stars (104 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

Great app and amazing customer service!


Great app for marketing and bringing back website visitors! Definitely recommended


This app will keep you in front of your customers and those that just visited. Great way to find them without a hassle. If they don't signup for your email marketing this is a solution.


Shoelaces strength has been the ability to think out of the box and innovate how Ads are presented to customers. Where other ad agency mainly focuses on commissions of ad spend, Shoelace focus on the return on investment on your ad spend.

Shoelace Journeys(Personal Favorite) ⭐⭐⭐⭐⭐⭐ 6 Stars! ==>

Journeys campaign has been really successful as it re-enforces our branding after a customer leave our site without converting. Customer will be served on brand ads such as blog post, in season trends, user generated content. The biggest benefit of this ad is optimizing the ad not to show to a customer who already converted. ROI has been through the roof.

December 16, 2016, to March 9, 2017
Total ad spend: $16,261.38
1 Day View/Click =>
Order Revenue from ad: $212,155.64
Order count from ad: 2931
ROI from ad: 1204% or 12.04x

Email Retargeting ==>

We switch to MailChimp from Klaviyo for the Shoelace => Mailchimp integration. Shoelace has taught us to take advantage of our mailing list since customer tends to forget to visit our store after opening our newsletter. This ensures our customer are reminded to come back to us when the are on Facebook/Instagram.It’s really great how they automatically grab image assets our MailChimp account and serving the same thing on Facebook/Instagram Ad. This automation has saved our Creative team great amount of hours! We like to start our Shoelace email retargeting campaign 2 days after a newsletter is sent out. Our ROI has been really good with this campaign as this will make sure no stone is unturned!

Black Friday 2016 MailChimp Campaign
Total ad spend: $11,662.46
1 Day View/Click =>
Order Revenue: $72,312.37
Order count from ad: 774
ROI from ad: 520% or 5.2x


Great app. Works very well. Reza and the team are great to deal with and are very fast at replies. The concept in my opinion is better than Criteo or Adroll as it doesn't bombard users with adverts. It's easy to set up and the integrations / partnerships Shoelace are adding are continuously enhancing the advertising possibilities available.


After using it for 2 weeks, we saw an increase of 50% on our checkout. Great app and service.


Unless you are already an expert at Facebook marketing, you need to use this. Like others, I wasted a l lot of money trying to figure it out on my own. Trust me, Shoelace is more effective and cheaper than doing it yourself or hiring someone else. Not only do I have a great ROI in my first 30 days, but I have customers coming back to the site and buying that I would have lost in the past.


I was skeptical of this at first, i have spent a ton of money on facebook ads with little return. This was incredibly easy to use, it gave me a recommended budget ( which was affordable ) and I am seeing conversions and more views right away!
I would love if they added an app for pinterest :)


As a growing business it's really hard to find time to create great ads that can drive traffic back and turn into sales. We've tried doing our own Facebook Ads and even using platforms like Adroll, but what we liked about Shoelace is the fact that it takes away all the time and effort required to make engaging, high converting ads, and their support team is there to help us optimize our ads, and ensure we are doing well.

Nancy is great and so is the rest of the Shoelace team, thanks for all of the help and looking forward to new features coming down the road. Keep up the great work!


App works like a charm. Support is fabulous. No hassle to go through creating a data feed or creating a catalog at facebook. Everything is automated. Dashboard provides valuable information about how the retargeting is working.

From $19.00 / month
14 days

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