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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

285 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys


Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works


Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in


Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads


We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter


Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps


Shoelace integrates with some of your favorite apps to super-charge your retargeting.


  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting


When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

285 reviews
  1. 5 stars (257 reviews)
  2. 4 stars (7 reviews)
  3. 3 stars (7 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (10 reviews)

So good, so far. Thanks for helping us to sell more playing cards.

posted

We've had a 3.9x return on ad spend (not taking into account the Shoelace fees)...

See here: https://www.screencast.com/t/s3UBt9PC

I've been using the app for months - would be great to see more ads, variations and journeys (it's been the same since I started using the app)....

posted

Sadly during using Shoelace my ad account was suspended via facebook. This was most likely an issue caused by our ad copy which we submitted and I do feel Shoelace should have picked this up, however, they have been incredibly helpful in trying to assist us getting the account unblocked. The customer service is brilliant.

posted

Used with Kit. Worst thing we ever did to our facebook ads account! It completely took over roles and accounts/pixels etc. and we have been unable to get our ads account back to tracking the shopify data we need on our account. We will have to hire a professional just to get it put back to the way it was originally. Also the ads were generic and didn't provide a good ROI. We spent over 10k in advertising to give it a fair shot. We literally wasted that money and ended up in worse condition than we started.

posted

This app is good when it works. Our initial ad campaigns via shoelace were quite a success and led me to think that the app would really help boost sales for our store, but as with all Facebook ads they stop working after time. After speaking to a customer service member and requesting new ads to get sales started again however was only provided with new ads with poor copy and images which just ended up wasting ad budget.

This app isn't really auto pilot, you do need to monitor ads and get onto customer services to impliment new ad sets once the sales dry up.

posted

One of the best apps you'll ever install!

Retargeting is super important for ecommerce and shoelace makes it easy to get started.

Perfect for beginners that aren't quite sure how to set it all up and great for those that do but don't have the time.

Support is awesome too :)

posted

Extremely friendly and helpful customer service and very easy to use which is great! Thanks :)

posted

Retargeting on Autopilot by Shoelace has helped us grow sales in a really low cost, but super effective manner. We are typically seeing great return on investment and find their support services timely and helpful! If you have a Shopify store, this is a must have app.

posted

Love Shoelace and recommend to anyone with a small business. Remarketing is vital for a successful business, and if you are not doing it right you can be throwing money away. Shoelace has been able to convert so many sales that I might have lost. Its easy to use and the staff have been very helpful!

posted

Awesome app! Save our time and it's very cost effective!

posted
Get
From $49.00 / month
14 days

Support & Sales

Shoelace
1-855-984-1572
support@shoelace.com
shoelace.com
not provided
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