Powerful new features, services and plugins for your Shopify store

All Apps / Marketing / Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

243 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Retargeting with Product Review Ads

We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise

Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while

Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps

Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

243 reviews
  1. 5 stars (223 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (6 reviews)

The most fantastic service ever!!


Simply AMAZING, great support yielding superb ROI. Highly recommend them.


Shoelace was AWESOME - we saw fantastic returns from this app, can't recommend it enough.


Here’s what we have done in the past 7 days:
Amount spent on ads: $ 98.28
Last 7 Days ROI from your Shoelace campaigns: 11452 %

ROI since using Shoelace: 10012 %

Simply amazing and will continue to work with Shoelace on our retargeting.


Highly recommend this app.
No need to say more:
Last 7 Days ROI from your Shoelace campaigns: 832 %
ROI since using Shoelace: 551 %



I really like this approach to re-targeting, building customers journeys is a very customer centric approach and should lead to a far higher engagement rate than other apps. We have been using for a few weeks and ROI is positive, however, I think there us much more that this APP can do for us moving forward once we integrate some of the more advanced features like retargeting website visitors with product reviews.


Shoelace is the single most effective app that we use. It requires the last amount of time (to use) and has the highest ROI.
If you have a Facebook page and retail items for sale, you need this app...period.


Retargeting on FB through Shoelace is one of the best decisions we've ever made. We've see ROI of over 25:1 with our average order being between $200 and $300, this is INSANE ROI. Do yourself a favor and use these guys, they know their stuff really well.


I've been using this app on MezuzahStore.com for about a month. So far it has garnered me 2,800 of additional sales off about $250 of facbook ads. Needless to say, I am thrilled. Their customer service is also really responsive and helpful. It's also super simple to set up.


Fantastic app! Does exactly what it says it will do an the ROI is excellent so far!


Are you a developer? Become a Shopify partner or submit your app.