Powerful new features, services and plugins for your Shopify store

All Apps / Marketing / Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

285 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys

Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works

Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in

Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads

We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter

Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps

Shoelace integrates with some of your favorite apps to super-charge your retargeting.

  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting

When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

285 reviews
  1. 5 stars (257 reviews)
  2. 4 stars (7 reviews)
  3. 3 stars (7 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (10 reviews)

I recommend Shoelace to everyone! It's by far the best investment we make when it comes to customer acquisition on Facebook. It's almost too easy. Customer support is first rate, too. The team are super friendly and fast. Since we started with Shoelace, within the app we've spent $6738 on Facebook ads generating revenue of $98,749 - you work out the %. Nice. :) Owen


Great ROI and absolutely stellar customer service - all Shopify apps should be this good!


I've been with Shoelace since they launched nearly three years ago. Facebook ads in general are very cost effective, but Shoelace automates and improves on all this.

Be careful when measuring ROI to compare ad spend to PROFIT, not REVENUE (most crazy-high ROI numbers use revenue). Still, even measuring only profit, our ROI is through the roof. We had a 3-month stretch where our ROI was only breaking even—profit matched ad spend—but a couple quick conversations with the Shoelace folks got things re-jiggered to make it worth our while again.

My only complaint is that any serious customization costs quite a bit, but the basic dynamic/journeys approach has been so effective, I really can't say anything bad about this. It is true set-and-forget advertising, more cost effective than Google Adwords, and a hundred times easier than managing this all by yourself.


Highly recommend for your retargeting campaigns!
Great app support team and great app.


This app has been amazing for me! Huge return on ROI and so easy to use. They have reached out several times to suggest changes to improve my ads. Wish they could help with regular ads as well!


Autopilot by Shoelace has rapidly become an integral aspect of our marketing campaign! The customer service has always been very responsive when we have reached out helping out exceedingly well. We are very happy with the measurable results. We definitely look forward to expanding upon what we have been able to do with the app as well as additional features that they may come up with.



Excellent app for plug-and-play facebook retargeting. The numbers don't lie, over 10500$ in sales from 330$ in ad spend, you can't beat that ROI!


Spent a pretty penny using this app and their monthly fee over the course of about 10 months and it managed to get me a grand total of ONE sale! Staggered! Expensive monthly pricing coupled with Facebook Ad spend just resulted in a waste of money. Unimpressed.


Shoelace does a good job with the customer journey, there is a lot of value in the journey as some would say. Fiona takes the time to go over the process in detail and is a pleasure working with.


Been using them for 4 months, excellent proactive support, beats trying to create my own retargeting ads. Most important of all, it works. Spent around $1500 so far, and it bought in $8000 worth of sales. Numbers don't lie, highly recommended.

From $49.00 / month
14 days

Support & Sales

not provided
Get Support


  • Large

Are you a developer? Become a Shopify Developer or submit your app.