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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

134 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Install Shoelace to bring your visitors back!

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise


Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while


Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps


Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

134 reviews
  1. 5 stars (119 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (2 reviews)

Great app for marketing and bringing back website visitors! Definitely recommended

posted

This app will keep you in front of your customers and those that just visited. Great way to find them without a hassle. If they don't signup for your email marketing this is a solution.

posted

Shoelaces strength has been the ability to think out of the box and innovate how Ads are presented to customers. Where other ad agency mainly focuses on commissions of ad spend, Shoelace focus on the return on investment on your ad spend.

Shoelace Journeys(Personal Favorite) ⭐⭐⭐⭐⭐⭐ 6 Stars! ==>

Journeys campaign has been really successful as it re-enforces our branding after a customer leave our site without converting. Customer will be served on brand ads such as blog post, in season trends, user generated content. The biggest benefit of this ad is optimizing the ad not to show to a customer who already converted. ROI has been through the roof.

December 16, 2016, to March 9, 2017
Total ad spend: $16,261.38
1 Day View/Click =>
Order Revenue from ad: $212,155.64
Order count from ad: 2931
ROI from ad: 1204% or 12.04x

Email Retargeting ==>

We switch to MailChimp from Klaviyo for the Shoelace => Mailchimp integration. Shoelace has taught us to take advantage of our mailing list since customer tends to forget to visit our store after opening our newsletter. This ensures our customer are reminded to come back to us when the are on Facebook/Instagram.It’s really great how they automatically grab image assets our MailChimp account and serving the same thing on Facebook/Instagram Ad. This automation has saved our Creative team great amount of hours! We like to start our Shoelace email retargeting campaign 2 days after a newsletter is sent out. Our ROI has been really good with this campaign as this will make sure no stone is unturned!

Black Friday 2016 MailChimp Campaign
Total ad spend: $11,662.46
1 Day View/Click =>
Order Revenue: $72,312.37
Order count from ad: 774
ROI from ad: 520% or 5.2x

posted

Great app. Works very well. Reza and the team are great to deal with and are very fast at replies. The concept in my opinion is better than Criteo or Adroll as it doesn't bombard users with adverts. It's easy to set up and the integrations / partnerships Shoelace are adding are continuously enhancing the advertising possibilities available.

posted

After using it for 2 weeks, we saw an increase of 50% on our checkout. Great app and service.

posted

Unless you are already an expert at Facebook marketing, you need to use this. Like others, I wasted a l lot of money trying to figure it out on my own. Trust me, Shoelace is more effective and cheaper than doing it yourself or hiring someone else. Not only do I have a great ROI in my first 30 days, but I have customers coming back to the site and buying that I would have lost in the past.

posted

I was skeptical of this at first, i have spent a ton of money on facebook ads with little return. This was incredibly easy to use, it gave me a recommended budget ( which was affordable ) and I am seeing conversions and more views right away!
www.shoptristin.com
I would love if they added an app for pinterest :)

posted

As a growing business it's really hard to find time to create great ads that can drive traffic back and turn into sales. We've tried doing our own Facebook Ads and even using platforms like Adroll, but what we liked about Shoelace is the fact that it takes away all the time and effort required to make engaging, high converting ads, and their support team is there to help us optimize our ads, and ensure we are doing well.

Nancy is great and so is the rest of the Shoelace team, thanks for all of the help and looking forward to new features coming down the road. Keep up the great work!

posted

App works like a charm. Support is fabulous. No hassle to go through creating a data feed or creating a catalog at facebook. Everything is automated. Dashboard provides valuable information about how the retargeting is working.

posted

Amazing support and some awesome things coming in the pipeline :) Shoelace has made our store a lot of money! If you're not retargeting, you're throwing money away. WAY beyond worth the monthly fee. Go for it!

posted
Get
From $49.00 / month
14 days

Support & Sales

Shoelace
1-855-984-1572
support@shoelace.com
shoelace.com
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