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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

115 reviews
Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images

Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?

A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support

Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

115 reviews
  1. 5 stars (104 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

This is by far the best shopify app I have found! Customer service is amazing and the results I get from retargeting has been great! Def worth the $!


I only recently had this app installed in my store, but I'm already getting results! Customer service has been EXCELLENT, helping to tailor the app to my store's needs since I have sale and rental products. Exciting that this is just the beginning and the app is supposed to get BETTER over time! Thanks Shoelace! :)


This company stands behind there product, and the ease of use, and customer support reflect that.


Absolutely thrilled! Spent $36 so far and made a 4 figure profit- the results have really blown us away!


I've used Shoelace for almost 2 months and I can say it's been the best app investment I've made. I'm consistently getting over 300% return on the investment and over 15% conversions on clicks on the ads. This is the most effective ad campaign that I have. The customer service is outstanding, honest, timely, and responsive. They won't recommend spending more money unless they can show that you'll get more return for your money. Their system is very sophisticated and effective. I highly recommend them to anyone. Give them a try. You won't regret it!



Not got around to using it completely yet, but it looks simple enough


This app has been working wonders for us! More than 10X return on investment so far. So happy we gave it a shot and I highly recommend it.



Doesn't get any better than Shoelace. As someone who spends welling to five figures per month on regular targeted FB ads, I did not want to add dynamic ads to my workload. But, I knew I needed dynamic ad retargeting.

Shoelace took care of this for me. They worked with me, understood my business, and made it happen. Their service fee is well worth it to take this part of the workload off my plate. Plus the fact that they use my FB ad account means I can see all my data and control my dynamic ad spend.

6 Star service and company.


By far the best move I made with my ecommerce store. www.bellybands.com.au Installing the app has increased my revenue by double as it brings back customers who were already interested in our products. Set up was super easy, the app layout is great and the support has been outstanding. I would highly recommend it. So thankful to have found it. Great Job!


Shoelace is an amazing app. We highly recommend using it if re-targeting works in your on-line model. So far Shoelace as contributed 33% of our online sales with an ad spend of under 4%.

Highly recommended,

Mia Melon.com

From $19.00 / month
14 days

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