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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

248 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys

Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works

Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in

Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads

We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter

Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps

Shoelace integrates with some of your favorite apps to super-charge your retargeting.

  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting

When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

248 reviews
  1. 5 stars (227 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (7 reviews)

It's the BEST! We're a multi million $$ ecommerce store and we're very picky about the apps we use. If you're using Facebook ads then Shoelace is a must have app for your store and every store you have.

Fiona and the whole team is amazing. The app is almost hands off and they look after everything from creating all the custom audiences you should have and also creating ads and full campaigns THE RIGHT WAY.

We experience a 3,474.71% return on ad spend which is just crazy awesome!

We love Shoelace soo much that we recommend them to everyone. We even featured an episode of our Ecom Live show on them when we went to visit their offices.

Don't hesitate! Just click "Get" and install right away! You won't regret it.


Facebook browsers are fickle and ad fatigue is real.

I fell head over heels in love with the Journeys concept from Shoelace and I have been impressed with the amount of communication I have received as we work together to tweak and perfect our retargeting efforts.

As an entrepreneur, it is important to me that my company and online objectives be understood, and Florent, Fiona, and the rest of the team at Shoelace have gone above and beyond to listen to my stated desires and outcomes and have worked hard behind the scenes to help me meet my objectives.

I can't say enough about how pleased I have been with my experience and the end benefit is an incredible user experience for our customers.

Shoelace is a must-have app and service if you're serious about quality FB retargeting.


I love this app & the customer support! Super easy to set up! I'm not very techy, but even I could get started. This app works even when I'm not! I love that I always have ads running & sales have went up! Thanks Shoelace!


Easy money and great customer service. Highly recommend!


Shoelace is a great app. I was a bit nervous at the beginning and started with a small 7 day spend of $10.86 with a ROI 874%. Definitely not nervous now.
The team answered all of my questions and requests including some changes to the ad that was running.
With the help and assistance from Shoelace I have appeared in the business column of a National daily publication as a 'Facebook Business Queen'.
Thank you Shoelace and thank you Shopify.
Helens Skin Therapy


Highly recommend for your retargeting campaigns!


Wonderfully easy way to start retargeting ads on Facebook with little prior knowledge and the ROI has been pretty astonishing. It's the app I really want to keep secret but can't stop recommending.


I love using Shoelace to help run my online store. The app has given us great RIO and the staff is helpful, quick to respond, and very kind. Definitely recommend!


We have been using shoelace for around 2.5 years I guess, we used them on our old store and then again now on our re-developed and updated store. I have to say without shoelace we simply would not be in the position we are in as a company, the extra income we have made which can be attributed directly to shoelace is huge! We have been able to employ additional staff members thanks solely to the extra income we have from shoelace. We tried to go directly to one of these "facebook ad" gurus a few months back and they wanted $700 a month, to start with! the value we get back from shoelace is incredible our ROI is massive. We are very, very happy customers!


Really happy with Shoelace! It makes remarketing quick, easy and simple. Setting up advertising campaigns is something I always find myself running out of time to do, but with shoelace it all just happens in the background. The team were very proactive in helping get things up and running too.


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