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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

121 reviews
Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images

Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?

A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support

Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

121 reviews
  1. 5 stars (109 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

I've used Shoelace for almost 2 months and I can say it's been the best app investment I've made. I'm consistently getting over 300% return on the investment and over 15% conversions on clicks on the ads. This is the most effective ad campaign that I have. The customer service is outstanding, honest, timely, and responsive. They won't recommend spending more money unless they can show that you'll get more return for your money. Their system is very sophisticated and effective. I highly recommend them to anyone. Give them a try. You won't regret it!



Not got around to using it completely yet, but it looks simple enough


This app has been working wonders for us! More than 10X return on investment so far. So happy we gave it a shot and I highly recommend it.



Doesn't get any better than Shoelace. As someone who spends welling to five figures per month on regular targeted FB ads, I did not want to add dynamic ads to my workload. But, I knew I needed dynamic ad retargeting.

Shoelace took care of this for me. They worked with me, understood my business, and made it happen. Their service fee is well worth it to take this part of the workload off my plate. Plus the fact that they use my FB ad account means I can see all my data and control my dynamic ad spend.

6 Star service and company.


By far the best move I made with my ecommerce store. www.bellybands.com.au Installing the app has increased my revenue by double as it brings back customers who were already interested in our products. Set up was super easy, the app layout is great and the support has been outstanding. I would highly recommend it. So thankful to have found it. Great Job!


Shoelace is an amazing app. We highly recommend using it if re-targeting works in your on-line model. So far Shoelace as contributed 33% of our online sales with an ad spend of under 4%.

Highly recommended,

Mia Melon.com


The customer service is incredible, if you are looking for a way to boost your sales by retargettng across Facebook, Instagram, and they are now in Beta with Pinterest advertising. Very cutting edge stuff.

We have tried almost every retargeting company and service out there and have been extremely happy with not only the level of service but also the competency. It is not uncommon for one of the founders to jump on the live chat at 4am in the morning to help solve a problem or add a suggestion for a creative.

For us we sell mostly bikinis and swimwear but have been making a move to sell more Women's fashion at Bikini Luxe. Being able to retarget our customers on the other visual and social media platforms has been a very effective sales tool.

The swimwear and designer swimsuit business is extremely competitive as are most Ecommerce businesses retargeting your customers is appealing to a customer that is already way down the sales funnel and is almost ready to buy.


Women's Swim and Luxury Fashion


Don't even think twice - this app is worth it's money in FB ads :))

Seriously though, we've have amazing results and the customer service is top notch.

Five thumbs up for Shoelace!


I'm really liking this app. I wasn't too sure on the facebook ads set up and had dabbled a little without much success that I could tell. I installed the Shoelace autopilot and then had to wait until I had 100 tracked visitors which also seemed impossible at the time lol. I kept checking and they asked if I'd like to start a campaign with just 60 tracked visitors so i thought it can't hurt.

So I set up for $5.00 a day, which is ongoing. I can say I was nervous about this money as I don;t have a lot to spare. I set it to work and just checked back now and again. I wasn't seeing much activity and it got to just 4 returns to the website a few days in and i was beginning to doubt my decision.

Then I got a $54.00 sale and I checked the shoelace app and it had come from there. I was very happy. It proved it was working. I like that it keeps me in the faces of those who have proven to be interested without me spamming them about the store all the time.

Very happy overall and the support is great if you need it for set up etc.


The team from Shoelace is amazing, I was referred by a friend and can't say how much easier it's made managing and re-targeting my products to the appropriate audience. Now I've got more time to focus on the other core functions of the business.

From $19.00 / month
14 days

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