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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

115 reviews
Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images

Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?

A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support

Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

115 reviews
  1. 5 stars (104 reviews)
  2. 4 stars (3 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

The customer service is incredible, if you are looking for a way to boost your sales by retargettng across Facebook, Instagram, and they are now in Beta with Pinterest advertising. Very cutting edge stuff.

We have tried almost every retargeting company and service out there and have been extremely happy with not only the level of service but also the competency. It is not uncommon for one of the founders to jump on the live chat at 4am in the morning to help solve a problem or add a suggestion for a creative.

For us we sell mostly bikinis and swimwear but have been making a move to sell more Women's fashion at Bikini Luxe. Being able to retarget our customers on the other visual and social media platforms has been a very effective sales tool.

The swimwear and designer swimsuit business is extremely competitive as are most Ecommerce businesses retargeting your customers is appealing to a customer that is already way down the sales funnel and is almost ready to buy.


Women's Swim and Luxury Fashion


Don't even think twice - this app is worth it's money in FB ads :))

Seriously though, we've have amazing results and the customer service is top notch.

Five thumbs up for Shoelace!


I'm really liking this app. I wasn't too sure on the facebook ads set up and had dabbled a little without much success that I could tell. I installed the Shoelace autopilot and then had to wait until I had 100 tracked visitors which also seemed impossible at the time lol. I kept checking and they asked if I'd like to start a campaign with just 60 tracked visitors so i thought it can't hurt.

So I set up for $5.00 a day, which is ongoing. I can say I was nervous about this money as I don;t have a lot to spare. I set it to work and just checked back now and again. I wasn't seeing much activity and it got to just 4 returns to the website a few days in and i was beginning to doubt my decision.

Then I got a $54.00 sale and I checked the shoelace app and it had come from there. I was very happy. It proved it was working. I like that it keeps me in the faces of those who have proven to be interested without me spamming them about the store all the time.

Very happy overall and the support is great if you need it for set up etc.


The team from Shoelace is amazing, I was referred by a friend and can't say how much easier it's made managing and re-targeting my products to the appropriate audience. Now I've got more time to focus on the other core functions of the business.


We've been using Shoelace for a few months now. It took us a few trials and errors to find the best ad setup but it was worth it. The first month, we had an unusual high cost per click and they quickly gave us a credit to give some time for the ads to adjust and now the cost per click is definitely worth it. We can safely say that it's one of the best Apps we use. The fast support and positive ROI say it all. We do not check our stats anymore since the ROI is in average around 3500% in our case.


Great App! Very helpful for retargeting!



This has been essential to our business! It would be awesome if you started to offer retargeting with google and not just facebook, we would definitely pay a fixed consultancy fee to set this up for us and ongoing fees as well..


This app has made retargeting a breeze. Customer service is excellent. I highly recommend!


These guys are awesome. Reza responds ridiculously fast to every question, but honestly it's such an intuitive app we rarely have any. The only reason I know the name "Reza" is because we get check ins frequently to make sure things are running smoothly and that they're making us money---which they definitely are! This is a must have app!


Absolutely Amazing, can highly recommend!! Works out so much easier then running your own Adwords campaigns. Now that I'm using Shoelace I'm spending less and getting better results!

From $19.00 / month
14 days

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