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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

248 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys

Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works

Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in

Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads

We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter

Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps

Shoelace integrates with some of your favorite apps to super-charge your retargeting.

  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting

When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

248 reviews
  1. 5 stars (227 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (7 reviews)

Shoelace is awesome - it does all the hard work for me and all I have to do it approve the campaigns. Customer support is super friendly and professional. Our ROI has skyrocketed!


Always outperforms all my other campaigns and its on autopilot! Why didn't I do this from the beginning?!?


Excellent autopilot app! Retargeting has helped my business gain results like 564% ROI since using Shoelace. We couldn't be happier :)


Shoelace take a little time to get going and once it takes off you can see the well thought out strategy behind the ads. They are there to hand hold you along the way and make sure you are set up to succeed.

There are other apps that do for free what Shoelace does, they just don't do it as well. You get what you pay for.

I am looking forward to see the company grow and have more offerings in the future! Their review feature should crush it!


This app is absolutely amazing! The staff is super helpful, I love that is basically runs itself and our ROI is so worth it! Happy Customer!



Here are my stats:

Past 7 days:

Amount spent on ads: $ 15.99
Last 7 Days ROI from your Shoelace campaigns: 5715 %

ROI since using Shoelace: 1465 %


Love this app! When running a small business there is never enough time in the day. Apps like Shoelace that can take big tasks off our plate AND give such a great ROI are incredible!


What a fantastic app! When you are running your own business there is often not enough time in a day to take care of everything - this is where Shoelace comes into its own. We have seen a 641% ROI since using the app. Thanks guys!


Love this App! Turns potential customers into loyal customers one ad at a time. Thank you!


This app is SUPER easy to install and use. It is mindless and works! Plus, their customer service is fabulous - usually they get back to me within the same business day. We've seen a huge ROI with minimal investment!


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