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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

221 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

**New Integration: Shoelace + Back in Stock

Supercharge your Back in Stock emails with Shoelace retargeting. Shoelace syncs-up with your Back in Stock alerts and when an email goes out to a subscriber list to notify them of a restocked product, Shoelace auto-creates a retargeting campaign targeting those same prospects with an ad that features the product that you just restocked. Learn more here


Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Retargeting with Product Review Ads

We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise

Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while

Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps

Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

221 reviews
  1. 5 stars (205 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (2 reviews)

Great App - low amount of work for good returns. Much better ad spend to create brand awareness with a targeted group who has already shown some interest in your brand. My site has low volume of visitors right now but when we get more traffic, it will really pay off. Monthly fee is a bit high but better than $50 on some random FB or IG ad that gets you very little brand awareness.


Very happy - this app has more than paid for its first month in the trial timeframe. Super excited to continue our journey with Shoelace!


Already brought in a couple extra hundred dollars in just a few days and was super simple to setup. Support has been fast to help with any issues as well. Definitely loving the app so far!


I've used other retargeting apps but none compare to shoelace! Immediate rollout of ads and already seeing a great ROI. Any questions were immediately answered although I didn't have many as they take care of everything! Highly recommend to anyone wanting to retarget and super affordable!


Very nice app! Does require a lot of time, and does most the work for you. 5 star service as well :)


Easy to implement, with helpful staff.

We've made our money back on this and have decided to spend more, both on the service (at a higher tier) and on the advertising.


Awesome App! We have seen a 640% return on investment since starting.


Superb, Shoelace has delivered an excellent return on investment, it takes virtually no work form our team to maintain and manage and has continued to deliver us retargeted sales.


Works great! Low investment and high ROI (720%)!!


It works! After installing Shoelace for over 2 months, I received $1800+ in sales with ad spend of $32 from this app alone. You need to give it time to work and email their team periodically to ask if they have feedback on improving your campaigns. If you’re able to drive the right initial traffic (who are FB users) to the right product, and have a website that’s already converting, Shoelace is a no-brainer and a very good investment for your business.

Some people say you could easily set this up yourself without using an app but I know it’ll take me ages and my time is better spent doing something else. This thing takes about 10 minutes to install and you’re good to go.

Also support is great and that’s another thing you’re paying for – guidance and advice from re-targeting experts. I also like that they're constantly thinking up new and interesting ideas like the FOMO integration and Journeys. This sets it apart from other similar services in my opinion. I would highly recommend it!


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