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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

285 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys


Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works


Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in


Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads


We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter


Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps


Shoelace integrates with some of your favorite apps to super-charge your retargeting.


  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting


When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

285 reviews
  1. 5 stars (257 reviews)
  2. 4 stars (7 reviews)
  3. 3 stars (7 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (10 reviews)

This is an useless app, they deactivate ads without even letting us know the reason several times and make us loose money, at ths price it's a shame.

posted

Used with Kit. Worst thing we ever did to our facebook ads account! It completely took over roles and accounts/pixels etc. and we have been unable to get our ads account back to tracking the shopify data we need on our account. We will have to hire a professional just to get it put back to the way it was originally. Also the ads were generic and didn't provide a good ROI. We spent over 10k in advertising to give it a fair shot. We literally wasted that money and ended up in worse condition than we started.

posted

Spent a pretty penny using this app and their monthly fee over the course of about 10 months and it managed to get me a grand total of ONE sale! Staggered! Expensive monthly pricing coupled with Facebook Ad spend just resulted in a waste of money. Unimpressed.

posted

They just make a campaign and that's it! You realize that when you are analyzing your performances. With such bad involvement wth these so-called "experts", you end up losing money. Waste of money and time. Expected more from ''experts''.

posted

Don't belive what the app tells you, ours has said it's made £2954 in sales (last 30 days) retuning 768 cutomers for a spend of £450... thats pretty crap as a return goes... but here's the bad news, when you look at google analytics the truth comes out... Shoelace only got us two sales (yes only two). what a ripping off scam it is... don't trust their data at all.

posted

They just making campaign and leave it until you realise you lose money. So then making a new campaign with the same result. Waste of money and time. Expected more from ''experts''.

posted

Review Update: Got ad account banned twice in a row for using their service.

posted

waited 2 weeks to get audience went from 0 to 1000 to 200
all of a sudden back to 100 and they started to Bill and said we are waiting

posted

Downloaded it 3 weeks ago. Can't get it to work.
Saying to enter my credit card details so I click the button and it directs me to a page where it says my credit card is valid and everything is set up.
Ive lost hundreds of dollars, maybe thousands. Wrote to support and still haven't heard anything back from them. Going to download retargetApp again as that was very easy to use and the support was always quick

posted

Impossible to have an answer from support. Yesterday someone contacts me to solve my issue after a few hours but mainly to asked me to remove the bad comment. He apologizes that are having to much traffic and are saturated and today again, no answer. I can't work like this. I'll remove this comment when my app is fully working and support keep answering on time.

posted
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From $49.00 / month
14 days

Support & Sales

Shoelace
1-855-984-1572
support@shoelace.com
shoelace.com
not provided
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