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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

221 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting expert for growing e-commerce stores
  • Implements the perfect retargeting strategy for your store
  • Gets smarter over time and suggests ways to improve ROI

**New Integration: Shoelace + Back in Stock


Supercharge your Back in Stock emails with Shoelace retargeting. Shoelace syncs-up with your Back in Stock alerts and when an email goes out to a subscriber list to notify them of a restocked product, Shoelace auto-creates a retargeting campaign targeting those same prospects with an ad that features the product that you just restocked. Learn more here

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Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Retargeting with Product Review Ads


We've built integrations with Stamped.io, Judge.me, Yotpo, Conversio and Shopify Product Reviews to turn your product reviews into retargeting ads. When a visitor leaves your site without completing a purchase, they will see a retargeting ad highlighting a positive review for the products they were looking at. Learn more here

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys, Nudges, Integrations and Expertise


Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Nudges: Brings back visitors who haven't returned in a while


Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back. Learn more about how Nudges work here

Integrations: Shoelace connects with your favourite marketing apps


Shoelace integrates with some of your favorite apps (Like MailChimp, Fomo, Conversio and others) to super-charge your retargeting campaigns. Learn more about our integrations here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Turbo Boost your MailChimp emails with Shoelace


Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

221 reviews
  1. 5 stars (205 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (2 reviews)

Little bit disappointed. My own re-target ads got much better results.

posted

Seems cool... Not really sure if it works though...

posted

I started the "free trial" there is no free here, they ask for your credit card and to start paying, then the fees are very high for what looks like a very primitive and limited product

posted

*** Updated Jan 7th, 2016 ***
I spoke with David Berglas, one of the founders of Shoelace, over the phone tonight. He heard me out and apologized for the poor experience. He's a great guy and I believe I offered some solid feedback for how they can improve the app.

I am a unique user and had a bad experience, but many of their users are seeing great results.

He admitted they need to improve the statistics on their backend as far as reporting as well as monitor the ad-spend more closely to determine whether ads are converting or not. He also mentioned they were advertising for the products we had that were sold out, which they will fix and improve in the future.

I'm hoping all issues get fixed because this would be a great app for a majority of shopify owners when 100% complete! I look forward to updating my rating to a higher rating when I test again in the next few months.

*** Previous Rating ***
I'm changing my rating from 1-startLet me preface this by saying I'm a serial entrepreneur and I specialize in marketing. I've also used other retargeting software like Perfect Audience, Adroll, and FB retargeting ads.

Shoelace markets as being "retargeting on autopilot". This is 100% true, except for the fact that the "auto" in autopilot is likely drunk, has a low IQ, and poor communication skills. I viewed the ads they created on my behalf through a secondary FB account, and they weren't very convincing from a buyers perspective. They were plain, simple, and didn't set the product out from any of the rest of the advertisements.

There is also LITTLE to NO CONTROL over the ad software, so you don't get to choose when your ads are showing or who they are showing to for how long.

This software also attributes any sale that happens after someone clicks one of their ads to their software ... this is poor statistics because just because they clicked on the ad, doesn't mean that convinced them to buy. It could be they were already planning to buy, and saw the ad as an easy link back to your site. This causes Shoelace to boast that it is having a bigger impact than it really is.

Lastly, Shoelace didn't work for the first 15 days I had it installed. I had to email customer support several times for things to start working. They also have statistics on the backend that do not properly track or report costs so there is no way to see why your ads are costing so much. We had 405 visits to our website as a result of their ads and that cost us $260 ... which is 64 cents per click, a lot compared to other platforms.

posted

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