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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

248 reviews
Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?

Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.

  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys

Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works

Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in

Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads

We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter

Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps

Shoelace integrates with some of your favorite apps to super-charge your retargeting.

  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting

When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting

Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

248 reviews
  1. 5 stars (227 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (6 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (7 reviews)

Ignore the reviews that say this GUARANTEES you'll make money.

So far I've spent more than I've made...and I've made $0. Will continue for the rest of the free period to see if anything changes, but definitely not worth $49 a month yet, especially when Kit does it for free. Hopefully it will prove me wrong over the next week...


Okay. Cost me more than it made me in the free trial. Oh well :)


Can't say for suer, but just started using it with Conversio. Will post an update later when I get some results. In the meantime, check out our website.


Been using this app for two months. Just 1 sales. Facebook advertising is probably not effective for our products.


Not one sale was made from this app and I used it for 2 straight months. I even offered an incentive (free shipping over a specified amount which is my average order amount anyway). All my sales came through ads I created on my own. There are times when I would see the ads created from this app on facebook and they would show me random products that I know I wasn't even looking at. I contacted support about it and was told to offer a discount(something I was already doing). Claimed the ads did show the customer what they were viewing and they gave me a link to a blog article to read. They didn't really seem to be interested in offering help. Basically "give it a discount, your observation is wrong, and read this article..."

I was taken back by that response. Overall, I'd rather make my own retarget ads than to waste money on this app. I seem to get better results when I do it myself rather than waste money on no results and a uninterested support team.

ETA. After leaving the above initial review the app developer, David reached out to me to offer more personalized help. He even refunded me my ad spend for the last 2 months. He was much more helpful and said he would take my feedback into consideration in order to improve their customer support. I was very pleased with the assistance I received from him. I only wish I could've gotten that personalized assistance prior. I will say that David is very helpful and responsive to customer concerns which is why I decided to change my initial rating.


Another App that claims to be from FREE but only once you sign up you find it isn't at all


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