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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

285 reviews
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Price: From $49.00 / month Free Trial: 14 days More info
  • Retargeting automation for growing e-commerce stores
  • Fight ad fatigue and boost sales with retargeting journeys
  • Gets smarter over time and suggests ways to improve ROI

Want an expert to handle all of your retargeting?


Shoelace combines automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything from end-to-end, all you need to do is "approve" our suggestions.



  • Exceptional customer success team

  • Delivers measurable results and ROI

  • Implements advanced retargeting strategies

  • Effortless to set up and intuitive to use

Fight ad fatigue with retargeting journeys


Don’t annoy prospects by showing the same retargeting ad over and again. Use Shoelace Journeys to take visitors through an engaging sequence of ad experience after they leave your site.

How Shoelace works


Using Shoelace is like hiring the world's best retargeting expert to run all of your campaigns end-to-end.

1. Plug Shoelace in


Connect Shoelace to your e-commerce store, your Facebook ad account and some of your favorite marketing apps.

2. Shoelace builds your ads


We'll suggest the ad creatives, the audience, the budget and more. All you do is approve the campaign.

3. Shoelace gets smarter


Over time, you'll get suggestions for new experiments and recommendations on what we can improve to increase ROI

Connects with your favorite apps


Shoelace integrates with some of your favorite apps to super-charge your retargeting.


  • Shoelace + Mailchimp: Turbo-boost your emails newsletters with retargeting ads.

  • Shoelace + Yotpo: Turn five star product reviews into retargeting ads.

  • Shoelace + Foursixty: Turn your lifestyle images into retargeting ads.

  • Shoelace + Stamped.io: Turn five star product reviews into retargeting ads.

  • Shoelace + Back in Stock: Turn back in stock emails into retargeting ads.

  • Shoelace + Fomo: Turn Fomo notifications in social proof retargeting ads.

  • Shoelace + Judge.me: Turn five star product reviews into retargeting ads.

  • Shoelace + Recurring Orders: Boost your recurring revenue with subscription retargeting.

  • Shoelace + Conversio: Sync your abandoned cart emails with retargeting ads.

  • Shoelace + Kit: Let Shoelace manage your retargeting ads through Kit.

  • Shoelace + Shopify Reviews: Turn five star product reviews into retargeting ads.

Join 6,000+ other businesses who have supercharged their retargeting


When you add Shoelace to your store, you aren't just installing an app. You are tapping into a collective expertise that our team continuously cultivates by automating retargeting strategies for thousands of other brands just like you.

Works with Shopify, scales with Shopify Plus


Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores. And if your store is still just getting started, we know what it takes to help get you there!

Journeys: Takes visitor through a Journey after they leave your store


Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Expertise: we live and breathe retargeting


Every member of our customers success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Shoelace uses your Facebook Pixel


There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Retargeting can increase your sales by 12% on average


98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

285 reviews
  1. 5 stars (257 reviews)
  2. 4 stars (7 reviews)
  3. 3 stars (7 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (10 reviews)

Good app. Have been using for many months and definitely brings in more business.

posted

We've had a 3.9x return on ad spend (not taking into account the Shoelace fees)...

See here: https://www.screencast.com/t/s3UBt9PC

I've been using the app for months - would be great to see more ads, variations and journeys (it's been the same since I started using the app)....

posted

Sadly during using Shoelace my ad account was suspended via facebook. This was most likely an issue caused by our ad copy which we submitted and I do feel Shoelace should have picked this up, however, they have been incredibly helpful in trying to assist us getting the account unblocked. The customer service is brilliant.

posted

Appears effective, I'll update review in a few weeks.

posted

This company stands behind there product, and the ease of use, and customer support reflect that.

posted

Works really well - great ROI. Only drawback is that it's slow to load and that impacts on site loading speeds. Not sure if a fix is on the way but that's the only caveat really.

posted

Ad performance - Good ROI. We are looking at 2500 - 3000%

Support - Great. Support team usually replies within a day.

Ease of use - Very easy to create ads. No codes needed. No need to create rss feed etc etc.

Backend - As of 19-Jan-2016, backend is still lacking. Ad creation page and analytics page are of different domains. Would be good if they can link up the 2 sections into one backend. Support team did feedback that they are working on providing us a full-fledge backend. Will give it a 5-stars once that is done.

posted
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From $49.00 / month
14 days

Support & Sales

Shoelace
1-855-984-1572
support@shoelace.com
shoelace.com
not provided
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