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Retargeting on Autopilot by Shoelace

Retargeting on Autopilot by Shoelace

Developed by Shoelace

121 reviews
Price: From $19.00 / month Free Trial: 14 days More info
  • Retargeting ads on Facebook & Instagram
  • Turn your visitors into shoppers
  • Take advantage of the Facebook Pixel’s superpowers

Retargeting can increase your sales by 12% on average

98% of website visitors leave without buying anything. Retargeting allows you to show targeted ads to those visitors and encourage them to come back.

  • Shoelace tracks store visitors who didn't purchase

  • We recommend smart retargeting campaigns for you to run

  • Shoelace gets smarter over time and will suggest ways to improve ROI

Install Shoelace to bring your visitors back!

Introducing Journeys: A new way to retarget your visitors

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads. Learn more about how Journeys work here

Turbo Boost your MailChimp emails with Shoelace

Right after your MailChimp email newsletter goes out, Shoelace instantly creates a retargeting campaign to turbo boost the email. We’ll retarget the recipients of the email, using the same images and messaging from the email they just received. Learn more

Shoelace uses your Facebook Pixel

There should only be one Facebook pixel firing on your website. Yours. We can’t think of a good reason why any provider should be firing a Facebook Pixel that is not yours.

Shoelace resizes your images

Shoelace's image resizing feature makes your images fit well inside the ad dimensions. We also created a free tool that anyone can use to resize their own ad images. Check it out here. Enjoy!

Facebook vs. "Rest of Web" Retargeting?

A healthy retargeting campaign should not follow visitors everywhere they go. In our research, customers describe those experiences as "creepy" and "annoying".

We have a great blog post where we talk more about this called: How to increase retargeting ROI by reducing ad spend.

World Class Support

Our dedication to customer support is unmatched. We have a dedicated team eager to learn about your business and help however we can. Chat with us over email, live chat or even on the phone. We are super responsive and always happy to hear from you.

Our Mission

At Shoelace our goal is to build the easiest way to get started with retargeting and the most scalable product that can grow with you once you start selling millions. We want to help you make your first sale and continue to support you when you're shipping hundreds of orders per day. We look forward to working with you.

Shoelace in the press

Retargeting on Autopilot by Shoelace reviews

121 reviews
  1. 5 stars (109 reviews)
  2. 4 stars (4 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (1 review)

Great App! Very helpful for retargeting!


Pretty good. Helps me put things on "autopilot". Waiting to see new features. Thanks Shoelace!


Incredible, 17 clicks for $3 and $300+++ in sales, the number speak all!


Great App. So far: spend 800$, ROI 15,000$


very fast support, and people there they know their stuff they were very helpfull even though we had some bugs, totally recomend if you want easy retargeting


So far, so great!
We've been using Shoelace for a little while and have recently been getting some great phone support from them - helping us to refine and optimise our thinking and plans.
It's easy, they team are happy to help, and it delivers!


Pretty effective. 8x time return on ad spend - good enough for me, especially since it's automatic.


Shoelace is by far the most effective retargetting advertising we've tried and we've tried a lot! Their expertise really shows and they are continuing to innovate to find new ways to retarget visitors. Plus, their customer service is exceptional. Highly recommend!

Beth Smith
CLICK®, the Coffee Lover’s Protein Drink!


Bourbon & Boots started using ShoeLace about 6 months ago. At first it was to test Shoelace vs the incumbent Social retargeting app. We have now fully moved to Shoelace due to the ROAS financial performance. In addition to the clear financial results they are driving for our business their customer responsiveness, engagement, and support has been A+. I highly recommend Shoelace.
Rod Ford, CEO Bourbon & Boots


Been using this app for two month now and upgrading our previous rating from 3 stars. We are very happy with the app and would highly recommend.

From $19.00 / month
14 days

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