Shoelace: Retargeting Journeys

Shoelace: Retargeting Journeys

by Shoelace

Make more sales with Customer Journey Retargeting

4.7 of 5 stars(349 reviews)

Grow store sales

Turn site visitors into customers with customer journey retargeting. Serve up the right ads to the right people at the right time and place.

Real human experts

We combine real human experts with smart technology and insights from thousands of campaigns to manage every aspect of your retargeting.

We do the work. You approve.

Shoelace sends you a fully created retargeting journey to review and approve. Over time, we'll suggest what can be improved to increase ROI.

About Shoelace: Retargeting Journeys

Deliver engaging retargeting experiences that wow your customers and tell your brand story.

EXCITING NEWS! An all new Shoelace is here. Request early access:

Shoelace combines automation, human expertise, and insights from thousands of digital marketing campaigns to deliver the best retargeting strategies for your e-commerce brand. From building ad creative to continuously optimizing your campaigns, our 'do it for you' approach means your retargeting is taken care of from start to finish.

  • Exceptional customer success team
  • Delivers measurable results and ROI
  • Implements advanced retargeting strategies
  • Effortless to set up and intuitive to use

Works with Shopify, scales with Shopify Plus

Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores.

Journeys, Nudges, Integrations and Expertise

Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting.

Journeys: Takes visitor through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads.

Nudges: Brings back visitors who haven't returned in a while

Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back.

Expertise: we live and breathe retargeting

Every member of our customer success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.

Integrates with

  • mailchimp,
  • conversio,
  • yotpo,
  • judgeme,

See the app in action

Explore how the app works in an example store.

View example store

Media gallery



See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free to install

Facebook ad spend billed separately.

Overall rating
4.7 of 5 stars
Based on 349 reviews

  • 5 of 5 stars
    89% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

RV SnapPad

So far so good! The Shoelace team is knowledgable and helpful when it comes to setting up effective FB campaigns. Would highly recommend!

De Wine Spot | Curated Whiskey, Small-Batch Wines and Sakes

So far so good. Still early in evaluation period, but have seen a bump in orders. Responsiveness of the team is what sets them apart. Looking forward to see what our collaboration could bring to the business


Really good app but super good people working on it. 100% recommended. Fast answer and really solutions all the time, I really love it.