Grow store sales
Turn site visitors into customers with customer journey retargeting. Serve up the right ads to the right people at the right time and place.
Real human experts
We combine real human experts with smart technology and insights from thousands of campaigns to manage every aspect of your retargeting.
We do the work. You approve.
Shoelace sends you a fully created retargeting journey to review and approve. Over time, we'll suggest what can be improved to increase ROI.
About Shoelace: Retargeting Journeys
Deliver engaging retargeting experiences that wow your customers and tell your brand story.
EXCITING NEWS! An all new Shoelace is here. Request early access: https://hubs.ly/H0f6nR00.
Shoelace combines automation, human expertise, and insights from thousands of digital marketing campaigns to deliver the best retargeting strategies for your e-commerce brand. From building ad creative to continuously optimizing your campaigns, our 'do it for you' approach means your retargeting is taken care of from start to finish.
- Exceptional customer success team
- Delivers measurable results and ROI
- Implements advanced retargeting strategies
- Effortless to set up and intuitive to use
Works with Shopify, scales with Shopify Plus
Shoelace is a trusted retargeting expert for many of the largest Shopify Plus brands. We understand the nuances of implementing the perfect retargeting strategy for high-volume stores.
Journeys, Nudges, Integrations and Expertise
Think of Shoelace as a holistic approach to your entire retargeting. Our recommended strategy includes Journeys, Nudges, Integrations and learnings from working closely with thousands of brands on their retargeting.
Journeys: Takes visitor through a Journey after they leave your store
Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are! With Journeys, you can now effortlessly apply the same strategy to your retargeting ads.
Nudges: Brings back visitors who haven't returned in a while
Nudges are like the retargeting equivalent of sending a newsletter. They target large segments of your past visitors to encourage them to come back.
Expertise: we live and breathe retargeting
Every member of our customer success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.
When you add Shoelace to your store, you aren't just installing an app. You are hiring a retargeting expert.
See the app in action
Explore how the app works in an example store.View example store
External Charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.
Free to install
Facebook ad spend billed separately.
Overall rating Based on 337 reviews
Most recent reviews
Unlike many apps, Shoelace actually produces results. Our store got a €10 return for every €1 spent on retargeting. That's really impressive, no other marketing tool gave us those results. It took a while for our store to get the 1,000 customers to start a campaign which was frustrating but when we did, it really took off. Keep up the good work.
We feel like we got insulted from the customer service. Even though this app was explained in this advertisement that "if your store is still just getting started, we know what it takes to help get you there!", Luke answered my email saying that "Shoelace works best for customers with over $3,000 in monthly sales and over 1,000 tracked visitors every week..... Is your store currently at this size?" So if you just started and willing to pay for all the marketing tools, this app is definitely NOT the one for you.
This app was recommended to me, I just signed up and I am in awe with the amazing results: the last 7 days brought a 12.5% ROAS! and as an average for the last 45 days 9.45%. Very responsive customer service too. It is good to check on the ads and requests changes if necessary. Looking forward to the next step!