Shoelace: Ads & Retargeting

Shoelace: Ads & Retargeting

by Shoelace

Advertising to drive more sales and faster conversions

4.5 of 5 stars(393 reviews)


Setup triggers that automatically create retargeting ads based on your brand's activity.


Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.


Connect Shoelace with your email, reviews and rewards program to sync your brand’s messaging across multiple channels.

About Shoelace: Ads & Retargeting

Deliver engaging Facebook and Instagram advertising and retargeting experiences that tell your brand story and wow your customers.

Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best advertising and retargeting experience for your brand. From ongoing ad journeys that are tailored to your audiences experience to one-off campaigns to specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.

  • Boost conversion rates and grow sales with personalized ad sequences
  • Increase repeat purchases by keeping your customers engaged
  • Build stronger, long-lasting relationships with your customers

Works with Shopify, scales with Shopify Plus

Shoelace is the trusted Facebook and Instagram advertising solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect advertising and retargeting strategy seamless for high-volume stores.

Journeys, Automations, Integrations and Expertise

Think of Shoelace as a holistic solution to your entire ad experience. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.

Journeys: Takes visitors through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your advertising ads!

Automations: Engage specific segments with relevant messaging

Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.

Expertise: We live and breathe retargeting

Every member of our customer success team is an expert on Facebook and Instagram advertising. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app, you are hiring an advertising expert.

Install now and learn why thousands of merchants use Shoelace for Facebook and Instagram Advertising

Integrates with

  • klaviyo,
  • yotpo,
  • smile,
  • foursixty,
  • okendo,
  • backinstock

Media gallery


External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.



Facebook ad spend billed separately.

  • Max two-stage retargeting journey

  • 24/7 in-app reporting

  • Access to retargeting experts

  • Integrate with email, loyalty, & more



Facebook ad spend billed separately.

  • Max four-stage retargeting journey

  • Instagram & Facebook story ads

  • Dedicated team of Account Managers

  • Advanced campaign sequencing



Facebook ad spend billed separately.

  • Retarget social media engagers & video viewers

  • A/B tests and optimization

  • On-call strategy meetings

  • Advanced reporting tool



Facebook ad spend billed separately.

  • Create powerful retargeting with unique audience segmentation

  • Retarget to email lists & loyalty members

  • Dynamic review retargeting

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    87% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    6% of ratings are 1 stars

Most recent reviews

Verve Coffee Roasters

I have been partnering up with the Shoelace team as a growth marketer at my last 3 e-commerce company and they have always delivered and exceeded ROAS goals to help scale our paid social digital channel. We also add prospecting and got an increase in new customers. Our account strategist, Serra, is amazing at guiding us! It's super quick and easy to get started with a flat fee instead % on ad spend. If you are tired of your legacy ad agency give Shoelace a try.

Saski Collection

The best retargeting we've ever used. Massive ROI's and great customer service. Couldn't recommend enough.


I would not waste your money or time. I worked with Shoelace from July 2020-Sept 25th 2020. They ran several ad campaigns for me. I was spending around $1000/month on ads plus their monthly fee of $929 with an initial onboarding fee of $500. First off, my campaign manager was difficult to get in touch with, even though it says they will take one business day to respond. She would go missing for several days. This did improve when I emailed her manager to get a response. This happened several times. Secondly, it was difficult to get reports from her. I would ask how we are doing or what is our ROI and she wouldn't respond. We were barely getting any online sales. When I ran reports on how I was doing running my own ads compared to them running my ads...I was doing better on my own. My online sales while using shoelace were down 25%. When I emailed them about this and asked them for improvement on their part they replied with this ....."Over these past 3 months, a lot has been tried in terms of testing new and existing audiences, ad types, creatives etc. but there has been little success. The direct-to-consumer apparel industry is incredibly competitive, and competing with the big names in the e-commerce space has been getting tougher as everyone is moving towards online businesses and the busy holiday season is coming up." Then she asked if I would like to cancel and I did. This is not a company that showed me they cared about me as a client and my success as a company.

Developer reply

September 29, 2020

Hi There,

Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves (or team) in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations. 

Looking at your account, we can see that we implemented ongoing tests with campaigns and optimizations, which needed time to run and learn, especially on a small budget. We understand that ongoing communication was also an issue and we want to clarify that it is our policy to reply to emails within 24 hours for all clients. In terms of reports, those are typically sent on a monthly basis or to align with the last 30 days since this provides a clearer picture based on Facebook's attribution window. Our goal is to always do what's best for your business, care about your success, and align our efforts towards meeting your goals. We understand that while we provided some insights about your industry and potential next steps, we can see how it may have landed in an ineffective way. Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward. 

We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome. 

Thank you, 

Shoelace Team