Marketing
Facebook & Google Strategies

Facebook & Google Strategies

by Shoelace

Tech-enabled paid media buying with white-glove support

4.5 of 5 stars(398 reviews)
From $79/month. Additional charges may apply.
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Prospecting

Data-driven prospecting strategies designed to arm fast-growing brands with new customers

Retargeting

Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.

Google

Leverage Google’s massive reach with ads managed by Shoelace’s world-class experts

About Facebook & Google Strategies

Shoelace manages digital media buying for 400+ large and emerging DTC brands. By blending creativity and technology, Shoelace has pioneered Customer Journey Marketing to create compelling ads and stories for customers when they are most likely to buy.

Leverage every touchpoint and bolster brand awareness while unlocking new revenue streams and creating a more memorable customer experience.

When you add Shoelace to your store, you aren't just installing an app, you are hiring an advertising expert with learnings from over 400 brands.

Install now and learn why.

Integrates with

  • klaviyo,
  • yotpo,
  • smile,
  • foursixty,
  • okendo,
  • backinstock

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Pricing

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Retargeting from

$420/month

Ad spend billed separately

  • Dedicated Account Strategist
  • Full Funnel Retargeting Journey
  • 24/7 In-app Reporting
  • Integrate with Email, Review Apps & More
  • No % of Ad Spend

Prospecting from

$1,200/month

Ad spend billed separately

  • Dedicated Account Strategist
  • Mixture of Proven Prospecting Audiences
  • 24/7 In-app Reporting
  • In-depth Research & Analysis
  • No % of Ad Spend

Google from

$1,400/month

Ad spend billed separately

  • Dedicated Account Strategist
  • Competitor Research, Keyword Research, & Performance Analysis
  • Custom Reporting
  • No % of Ad Spend

Automations

$79/month

Ad spend billed separately

  • Leverage Shoelace's Pre-built Ad Templates & Audiences
  • Retarget to Email Lists & Loyalty Members
  • Dynamic Review Retargeting
  • In-App Reporting

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    87% of ratings are 5 stars
    (345)
  • 4 of 5 stars
    3% of ratings are 4 stars
    (12)
  • 3 of 5 stars
    2% of ratings are 3 stars
    (8)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (7)
  • 1 of 5 stars
    7% of ratings are 1 stars
    (26)
View all 398 reviews

Most recent reviews

cedarandvine

Rating
5 of 5 stars
Posted
March 26, 2021

Working with the shoelace team has been a 10/10 experience so far. I have been working with them for several months to retarget, grow our audience, + get more results from our ads. They are hands-on and open to implementing/ testing new ideas that are on-brand. Reports are thorough and easy to understand. Very satisfied with our results and the working relationship with my shoelace manager.

bombvendors

Rating
1 of 5 stars
Posted
March 25, 2021

SCAM! Literally two seconds after my ads started running my ad account was DISABLED by facebook & I have to send info to facebook to get it verified! How ever Shoelace goes into your ad account & sets your ads up triggers something in the facebook system to shut your ad account down! Beware! I went from being 2 steps ahead to being 10 steps backwards!

Developer reply

April 5, 2021

Hi there,

We'd like to start off by apologizing for any inconvenience you've faced. We want to assure you that Shoelace has no connection to Facebook accounts getting banned as this is something FB does independently.

We have worked with our Facebook rep to have your account unbanned and have now refunded your subscription fee. I hope this has resolved these issues to your satisfaction and we would really appreciate it if you could update your review to reflect your experience with us.

If we can help with anything else, please reach out to us and have a wonderful day!

Regards,

Team Shoelace

Kye Intimates

Rating
5 of 5 stars
Posted
March 23, 2021

The team at Shoelace is very hands-on and wants to help your brand grow. They are very knowledgeable about Facebook/paid advertising. Would definitely recommend them to help scale your business.

View all reviews