Marketing
Shoelace: Ads & Retargeting

Shoelace: Ads & Retargeting

by Shoelace

Advertising to drive more sales and faster conversions

4.5 of 5 stars(390 reviews)
From $79/month. Additional charges may apply.
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Automations

Setup triggers that automatically create retargeting ads based on your brand's activity.

Journeys

Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.

Synchronized

Connect Shoelace with your email, reviews and rewards program to sync your brand’s messaging across multiple channels.

About Shoelace: Ads & Retargeting

Deliver engaging Facebook and Instagram advertising and retargeting experiences that tell your brand story and wow your customers.

Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best advertising and retargeting experience for your brand. From ongoing ad journeys that are tailored to your audiences experience to one-off campaigns to specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.

  • Boost conversion rates and grow sales with personalized ad sequences
  • Increase repeat purchases by keeping your customers engaged
  • Build stronger, long-lasting relationships with your customers

Works with Shopify, scales with Shopify Plus

Shoelace is the trusted Facebook and Instagram advertising solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect advertising and retargeting strategy seamless for high-volume stores.

Journeys, Automations, Integrations and Expertise

Think of Shoelace as a holistic solution to your entire ad experience. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.

Journeys: Takes visitors through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your advertising ads!

Automations: Engage specific segments with relevant messaging

Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.

Expertise: We live and breathe retargeting

Every member of our customer success team is an expert on Facebook and Instagram advertising. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app, you are hiring an advertising expert.

Install now and learn why thousands of merchants use Shoelace for Facebook and Instagram Advertising

Integrates with

  • klaviyo,
  • yotpo,
  • smile,
  • foursixty,
  • okendo,
  • backinstock

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Pricing

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Starter

$249/month

Facebook ad spend billed separately.

  • Max two-stage retargeting journey

  • 24/7 in-app reporting

  • Access to retargeting experts

  • Integrate with email, loyalty, & more

Business

$499/month

Facebook ad spend billed separately.

  • Max four-stage retargeting journey

  • Instagram & Facebook story ads

  • Dedicated team of Account Managers

  • Advanced campaign sequencing

Scale

$2,000/month

Facebook ad spend billed separately.

  • Retarget social media engagers & video viewers

  • A/B tests and optimization

  • On-call strategy meetings

  • Advanced reporting tool

Integrations

$79/month

Facebook ad spend billed separately.

  • Create powerful retargeting with unique audience segmentation

  • Retarget to email lists & loyalty members

  • Dynamic review retargeting

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    87% of ratings are 5 stars
    (340)
  • 4 of 5 stars
    3% of ratings are 4 stars
    (12)
  • 3 of 5 stars
    2% of ratings are 3 stars
    (8)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (7)
  • 1 of 5 stars
    6% of ratings are 1 stars
    (23)
View all 390 reviews

Most recent reviews

TIME Slippers

Rating
5 of 5 stars
Posted
June 18, 2020

I've used a ton of companies to do our retargeting. These guys are the best. Vickram is great. Checks up on us all the time and proactively seeks out problems before they're problems.

Sand Dollar Dubai

Rating
5 of 5 stars
Posted
June 12, 2020

We found Shoelace on the App Store by pure chance and thought to give it a go. From the minute we began work 2 years ago until now it has been an absolute game changer for our business. Without them we wouldn’t be in the position we are in now. Our sales have rocketed and we have had a one on one service with the same team throughout our relationship, it feels like they are in-house employees, part of our team as they know our business inside out. With that said there is very little input needed from our side meaning we can concentrate on other aspects of our business while they are hands on and pro active with pushing quality traffic onto our site. They are the best and believe me we have tried a few!!

Star Labs®

Rating
5 of 5 stars
Posted
June 12, 2020

ROAS of 8.1x, you can't want anything more than that. The customer service is always quick and helpful.

View all reviews