Marketing
Shoelace: Ads & Retargeting

Shoelace: Ads & Retargeting

by Shoelace

Advertising to drive more sales and faster conversions

4.5 of 5 stars(394 reviews)
From $79/month. Additional charges may apply.
Add app

Automations

Setup triggers that automatically create retargeting ads based on your brand's activity.

Journeys

Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.

Synchronized

Connect Shoelace with your email, reviews and rewards program to sync your brand’s messaging across multiple channels.

About Shoelace: Ads & Retargeting

Deliver engaging Facebook and Instagram advertising and retargeting experiences that tell your brand story and wow your customers.

Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best advertising and retargeting experience for your brand. From ongoing ad journeys that are tailored to your audiences experience to one-off campaigns to specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.

  • Boost conversion rates and grow sales with personalized ad sequences
  • Increase repeat purchases by keeping your customers engaged
  • Build stronger, long-lasting relationships with your customers

Works with Shopify, scales with Shopify Plus

Shoelace is the trusted Facebook and Instagram advertising solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect advertising and retargeting strategy seamless for high-volume stores.

Journeys, Automations, Integrations and Expertise

Think of Shoelace as a holistic solution to your entire ad experience. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.

Journeys: Takes visitors through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your advertising ads!

Automations: Engage specific segments with relevant messaging

Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.

Expertise: We live and breathe retargeting

Every member of our customer success team is an expert on Facebook and Instagram advertising. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app, you are hiring an advertising expert.

Install now and learn why thousands of merchants use Shoelace for Facebook and Instagram Advertising

Integrates with

  • klaviyo,
  • yotpo,
  • smile,
  • foursixty,
  • okendo,
  • backinstock

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Pricing

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Starter

$249/month

Facebook ad spend billed separately.

  • Max two-stage retargeting journey

  • 24/7 in-app reporting

  • Access to retargeting experts

  • Integrate with email, loyalty, & more

Business

$499/month

Facebook ad spend billed separately.

  • Max four-stage retargeting journey

  • Instagram & Facebook story ads

  • Dedicated team of Account Managers

  • Advanced campaign sequencing

Scale

$2,000/month

Facebook ad spend billed separately.

  • Retarget social media engagers & video viewers

  • A/B tests and optimization

  • On-call strategy meetings

  • Advanced reporting tool

Integrations

$79/month

Facebook ad spend billed separately.

  • Create powerful retargeting with unique audience segmentation

  • Retarget to email lists & loyalty members

  • Dynamic review retargeting

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    87% of ratings are 5 stars
    (342)
  • 4 of 5 stars
    3% of ratings are 4 stars
    (12)
  • 3 of 5 stars
    2% of ratings are 3 stars
    (8)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (7)
  • 1 of 5 stars
    6% of ratings are 1 stars
    (25)
View all 394 reviews

Most recent reviews

Simply Me Boutique

Rating
1 of 5 stars
Posted
November 22, 2020

So very disappointed with Shoelace ads. After years of using them for retargeting ads, we upgraded to the very expensive prospecting service. It was a joke. Store owners, please feel free to reach out to me. I would be happy to share my experience and numbers. Also, I just removed their app and they deleted all of my history! We paid for them to run these ads, also for the ads and audiences themselves. This information should be ours to keep. amy@shopsimplyme.com

Developer reply

December 18, 2020

Hi There,

Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations. 

Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward. 

We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome. 

Thank you, 
Shoelace Team

Verve Coffee Roasters

Rating
5 of 5 stars
Posted
October 9, 2020

I have been partnering up with the Shoelace team as a growth marketer at my last 3 e-commerce company and they have always delivered and exceeded ROAS goals to help scale our paid social digital channel. We also add prospecting and got an increase in new customers. Our account strategist, Serra, is amazing at guiding us! It's super quick and easy to get started with a flat fee instead % on ad spend. If you are tired of your legacy ad agency give Shoelace a try.

Saski Collection

Rating
5 of 5 stars
Posted
October 6, 2020

The best retargeting we've ever used. Massive ROI's and great customer service. Couldn't recommend enough.

View all reviews