Paid Marketing by Shoelace

We've been using Shoelace for awhile now and have no complaints! The app is seamless to install, easy to navigate, and the Shoelace staff is very helpful! Shoutout Cynthia for managing our account and making sure we are maximizing our retargeting program.

Really great custom journey re-marketing software. An account rep will set everything up for you and advise along the way. We have seen a 4x ROI on ad spend over the period of a year with some months being in the 6-7x range. Highly recommend if you don't have an in house ads expert and or don't want to pay for one.

Shoelace is an amazing app. Easy to set up. ROI is fantastic. We've basically set up and forget and it keeps converting.

The team from Shoelace is amazing, I was referred by a friend and can't say how much easier it's made managing and re-targeting my products to the appropriate audience. Now I've got more time to focus on the other core functions of the business.

Great app and amazing customer service!

Easy to implement, with helpful staff.

We've made our money back on this and have decided to spend more, both on the service (at a higher tier) and on the advertising.

Shoelace is a fantastic app - incredibly easy to set up and even with modest traffic it's pretty quick to see good results. Customer service is second to none - our account manager (Chelsea) is always available for a call/google hangout and the app/dashboard to check how campaigns are running is very detailed and very simple to use. ROI so far has been great - looking forward to where it can take us in the future.

Shoelace is BY FAR the BEST shopify app partner we have worked with. We don't know what we would do without Shoelace! They have been an integral partner in our remarketing efforts both on FB and IG. Their support staff is always responsive and friendly – always going beyond the extra mile to make sure our questions are answered. REALLY, the best of the best.

Thank you Shoelace!

I am having great results with this app. Well over 1k returned revenue in the first month. Worth the subscription and ad spend costs for sure!

Shoelaces strength has been the ability to think out of the box and innovate how Ads are presented to customers. Where other ad agency mainly focuses on commissions of ad spend, Shoelace focus on the return on investment on your ad spend.

Shoelace Journeys(Personal Favorite) ⭐⭐⭐⭐⭐⭐ 6 Stars! ==>

Journeys campaign has been really successful as it re-enforces our branding after a customer leave our site without converting. Customer will be served on brand ads such as blog post, in season trends, user generated content. The biggest benefit of this ad is optimizing the ad not to show to a customer who already converted. ROI has been through the roof.

December 16, 2016, to March 9, 2017
Total ad spend: $16,261.38
1 Day View/Click =>
Order Revenue from ad: $212,155.64
Order count from ad: 2931
ROI from ad: 1204% or 12.04x

Email Retargeting ==>

We switch to MailChimp from Klaviyo for the Shoelace => Mailchimp integration. Shoelace has taught us to take advantage of our mailing list since customer tends to forget to visit our store after opening our newsletter. This ensures our customer are reminded to come back to us when the are on Facebook/Instagram.It’s really great how they automatically grab image assets our MailChimp account and serving the same thing on Facebook/Instagram Ad. This automation has saved our Creative team great amount of hours! We like to start our Shoelace email retargeting campaign 2 days after a newsletter is sent out. Our ROI has been really good with this campaign as this will make sure no stone is unturned!

Black Friday 2016 MailChimp Campaign
Total ad spend: $11,662.46
1 Day View/Click =>
Order Revenue: $72,312.37
Order count from ad: 774
ROI from ad: 520% or 5.2x