Paid Marketing by Shoelace

Had a great experience with the team at Shoelace. They were very hands on and paid attention to our goals and helped build an effective strategy. Overall we'd recommend their services to any e-comm business looking to supercharge their growth.

Excellent customer service, specifically Carlos who went well out of his way to accommodate us and make sure our needs were met.

Runs pretty much on autopilot and delivers strong results. When we had an issue with the ads not running, the Shoelace team quickly resolved the problem. Great app, and great support!

I used this app to help me with Retargeting and Prospecting.
I love the results in sales, fast and friendly communication all the time.
100% recommendable, I have worked with them for more than 4 years and I am more than happy.

I have been working with Shoelace for almost a year and our growth has been exponential. My account manager Waed has been wonderful to work with and pivotal to the success of our social media campaigns. I trust shoelace implicitly and I am looking forward to continue growing my business with them.

VERY disappointed with the way I have been treated by the team at shoelace. I started using this app way back in 2017-2018 when they had their free (basic) version. I ran into some issues of late - the app wasn't automatically updating my catalog in the FB account, thereby serving old ads and pictures to potential customers. I contacted them right away to try and fix the issue and see what we can do. Instead of getting a response to solve my query, they sent me a blanket email from Cam O'Neill (supposedly the account executive at shoelace) saying that I had to be spending a minimum of $2000 with shoelace to be able to get ANY form of customer support from them.
I told him I don't have that kind of money to spend in the first place which was why I went on their basic plan to begin with! But no reply after several days.
I honestly would've been happy to pay for them to maintain my account but as a small business, $2000 a month blows my budget out of the water. And that is NOT even including AD SPEND!! So - This is how shoelace treats their LOYAL customers. I am left shocked, baffled and disgusted by their lack of customer service and empathy. Would NOT recommend to anyone. They are quite literally just money-hungry so do yourself a favour and use a different FB retargeting app altogether.

Unless you are already an expert at Facebook marketing, you need to use this. Like others, I wasted a l lot of money trying to figure it out on my own. Trust me, Shoelace is more effective and cheaper than doing it yourself or hiring someone else. Not only do I have a great ROI in my first 30 days, but I have customers coming back to the site and buying that I would have lost in the past.

Been using this app for last 3 months and like it a lot. The staff behind that run this app are very friendly and helpful. If I were you I would give this app a try for a few months.

Shoelace has Retargetting on lockdown, and they have constantly provided us with positive results. The team works hard and simply knows what they are doing. Highly recommend them to anyone looking to improve their retargeting campaigns.

Shoelace has consistently given us 20:1 ROI on ad spend and has significantly lowered our shopping cart abandonment rate. I've worked with expensive enterprise-level traditional retargeting before and can say the Shoelace gives you the best with social retargeting on its own... at a fraction of the cost. Retargeting is must for nearly all e-commerce businesses, so this lower cost option is a welcome option.