Paid Marketing by Shoelace

Shoelace is a super effective app that is not only easy to use, but has all the features to help you achieve amazing results. Since working with Shoelace we have had amazing results almost instantly. The team behind the app have also been extremely helpful when assisting us set up campaigns.

One week into our free trial and these results speak for themselves.
Total Ad Spend - $34.61
Returned to Website - 90
Product Views - 742
Add To Carts - 73
Purchases - 16
Total Sales - $1,553.79

Retargetting on autopilot is exactly what it does. Perfect app with good revenue. The team always thinks with you to make your ads even better.

The staff at Shoelace are awesome! They are totally dedicated to finding a solution or workaround to any issue that may arise and they are super responsive. They are also very proactive when making suggestions for optimising your campaign. The app itself is great! Worth every penny, we were very confused about how to set up a tracking pixel to get retargeting to work and the app takes all the difficulty and thinking out of it. Definitely recommend!

Love this app! I've had great results from retargeting through Shoelace, and it's so easy I sometimes forget it's just going in the background and every so often I just get notifications suggesting we try a different approach or what we could do for better results. Just give them the go ahead and they look after the rest! Easy!

Great app for retargeting via Facebook. Super fast customer support- always answers questions within a day. Would suggest using their $99/ mo plan to create the journeys. We've seen a 7xROI just via clicks (the revenue generated from views is difficult to correctly attribute in our opinion). Still, for $100/ month to see a 7X ROI for very little work on our end is fantastic!

VERY disappointed with the way I have been treated by the team at shoelace. I started using this app way back in 2017-2018 when they had their free (basic) version. I ran into some issues of late - the app wasn't automatically updating my catalog in the FB account, thereby serving old ads and pictures to potential customers. I contacted them right away to try and fix the issue and see what we can do. Instead of getting a response to solve my query, they sent me a blanket email from Cam O'Neill (supposedly the account executive at shoelace) saying that I had to be spending a minimum of $2000 with shoelace to be able to get ANY form of customer support from them.
I told him I don't have that kind of money to spend in the first place which was why I went on their basic plan to begin with! But no reply after several days.
I honestly would've been happy to pay for them to maintain my account but as a small business, $2000 a month blows my budget out of the water. And that is NOT even including AD SPEND!! So - This is how shoelace treats their LOYAL customers. I am left shocked, baffled and disgusted by their lack of customer service and empathy. Would NOT recommend to anyone. They are quite literally just money-hungry so do yourself a favour and use a different FB retargeting app altogether.

Holy fuck what the fuck! You guys have 100% hands fucking down got to get this.

It's so fucking cool. They got like people to message you and look at your stuff for you and help you out. Nancy and Florent were extremely helpful!!! Thank you!!

Part of the optimization is that they go through and help you out and it will help!

One of the best apps I could ever download for any store I own that runs facebook ads.

Excellent app, works seamlessly. Support is amazing, I feel like they're part of our team! Price is very reasonable, definitely worth the investment.

Very happy with the results! The personalised approach and the customer service. Highly recommended.