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We've had a 3.9x return on ad spend (not taking into account the Shoelace fees)...
See here: https://www.screencast.com/t/s3UBt9PC
I've been using the app for months - would be great to see more ads, variations and journeys (it's been the same since I started using the app)....
Spent a pretty penny using this app and their monthly fee over the course of about 10 months and it managed to get me a grand total of ONE sale! Staggered! Expensive monthly pricing coupled with Facebook Ad spend just resulted in a waste of money. Unimpressed.
They just make a campaign and that's it! You realize that when you are analyzing your performances. With such bad involvement wth these so-called "experts", you end up losing money. Waste of money and time. Expected more from ''experts''.
Wow this is bad. Destroyed my existing facebook integration so my product catalogue disappeared from my facebook store and the ads that were actually working. The advanced 'journeys' that they advertise are not even possible, it's way to automated and dumbed down. Lost me thousands in sales and still can't fix facebook integration, thanks for nothing.....
I would not waste your money or time. I worked with Shoelace from July 2020-Sept 25th 2020. They ran several ad campaigns for me. I was spending around $1000/month on ads plus their monthly fee of $929 with an initial onboarding fee of $500. First off, my campaign manager was difficult to get in touch with, even though it says they will take one business day to respond. She would go missing for several days. This did improve when I emailed her manager to get a response. This happened several times. Secondly, it was difficult to get reports from her. I would ask how we are doing or what is our ROI and she wouldn't respond. We were barely getting any online sales. When I ran reports on how I was doing running my own ads compared to them running my ads...I was doing better on my own. My online sales while using shoelace were down 25%. When I emailed them about this and asked them for improvement on their part they replied with this ....."Over these past 3 months, a lot has been tried in terms of testing new and existing audiences, ad types, creatives etc. but there has been little success. The direct-to-consumer apparel industry is incredibly competitive, and competing with the big names in the e-commerce space has been getting tougher as everyone is moving towards online businesses and the busy holiday season is coming up." Then she asked if I would like to cancel and I did. This is not a company that showed me they cared about me as a client and my success as a company.
Hi There,
Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves (or team) in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations.
Looking at your account, we can see that we implemented ongoing tests with campaigns and optimizations, which needed time to run and learn, especially on a small budget. We understand that ongoing communication was also an issue and we want to clarify that it is our policy to reply to emails within 24 hours for all clients. In terms of reports, those are typically sent on a monthly basis or to align with the last 30 days since this provides a clearer picture based on Facebook's attribution window. Our goal is to always do what's best for your business, care about your success, and align our efforts towards meeting your goals. We understand that while we provided some insights about your industry and potential next steps, we can see how it may have landed in an ineffective way. Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward.
We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome.
Thank you,
Shoelace Team
Shoelace is a fantastic app for stores wanting to engage in retargeting for the first time - it's super easy to set up and the service we received was top notch! We didn't quite receive the return that we were hoping for, but in all fairness to Shoelace, our products require more considered decisions and are not impulse buys. We've now decided to bring our Facebook retargeting inhouse, but it took a little while to set up - I would definitely recommend Shoelace for anyone starting out and who doesn't have the knowledge or time to build retargeting campaigns themselves from scratch. Thanks guys!
The biggest problem with the app is how it hijacks your FB ad account. The second we installed it on our Shopify store with our FB pixel ID, it somehow demoted the admin access rights for us as the owner and we lost control of our ability to manage our ad campaigns, costing us $3K above and beyond our preliminary $1K ad budget. Facebook would keep rejecting our ad change publishing, saying we do not have sufficient access rights. That is just ridiculous for an app to circumvent control. It took us a while to realize what was going on, initially thinking it was some bug. This is the second time that we've had problems with Shoelace. Before it ran it's own Pixel ID and that caused us to lose all Google tracking data of site visitors. Be very careful before you install this app and realize that it's goal is to take complete control upon installation.
Got my ad account banned by using this App, wished we never used it to begin with. Ads are generic and bland and are likely to be flagged by facebook.
Stay away!
I LOVE THE FACT THAT THIS IS NOT JUST AN APP!!!
Such great personal and quality service nothing else like Shoelace in Shopify not to this high of a standard anyway!
I have been tried every single marketing app over the last 3 months and I've finally stopped looking :)
They just making campaign and leave it until you realise you lose money. So then making a new campaign with the same result. Waste of money and time. Expected more from ''experts''.