Shop channel

Shop channel

by Shopify

Maximize your brand experience with the Shop channel preview

3.0 of 5 stars(4 reviews)

Customize your store profile

Own your brand by updating your logo and cover photo.

Bring customers back sooner

Choose product recommendations for instant remarketing opportunities.

Provide better service

Activate free, powerful features to help you build lasting customer relationships.

About Shop channel

Now you can manage everything Shop related in one place. The early preview of the Shop channel can help you customize your brand experience in the app and drive sales by activating Shop’s powerful features.

Key features

  • Lift conversion with Shop Pay
  • Build trust, increase transparency, and reduce support debt with the ‘Track with Shop’ button
  • Own your brand by customizing how your store profile looks and which products are visible in the Shop app
  • Maximize every new customer by driving rediscovery with Shop’s product recommendations

Note: The Shop channel is available for merchants in North America only. Please review Shop requirements before installing the channel, as search and product recommendations functionality require the use of Shopify Payments

Media gallery




3.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    50% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    50% of ratings are 1 stars

Most recent reviews

Something to Cherish®

Excellent innovation. Everything is working smoothly for us. Hope it will catch on. Looking forward to seeing where this goes.


I've just started a business and love how easy it was to get my brand profile set up on the app! I'm also a huge fan of Shop's order tracking personally, so it's great my customers will be able to take advantage of it straight from ASOM's checkout page.


I received an email from shopify to recommend I install the shop app. I did so, and then realised it is for US and Canadian stores only. perhaps shopify shouldnt email UK customers with misleading information!

Developer reply

October 14, 2020

Hi there. We're sorry for the misunderstanding. The purpose of the email you received was to notify UK merchants that the 'Track with Shop' button will be added to all UK stores' Order Status Pages between October 15th and 19th, 2020. There is no action required at this time unless you want to opt-out of this free service.

Here's how 'Track with Shop' works: After completing a purchase, the 'Track with Shop' button prompts customers to track their order with the Shop app. Once a customer downloads the Shop app, they'll get automatic order status notifications and real-time delivery updates to help merchants save time and money on customer support.

To clarify, the Shop channel (which you downloaded but is currently not supported in the UK) allows merchants in NA to customize how their store looks in the Shop app. If you have any questions, please reach out to us directly at