Shopify Email

To Shopify management,

Please fire the product team whoever developed this ridiculous app. It is completely useless and they're wasting the development resources. The email could only be sent to email subscriber, even for the abandon checkout, abandon cart & abandon product browse. Really? have you guys ever done a simple analysis to find out the percentage of people who ever abandon cart or checkout would subscribe to the email list? No mention a pivotal part of email marketing is to recall & win back churn customers.

The only sure thing that's great is that the merchant gets 2.5K emails, but you know what's so terrible about the shopify email? You cannot email your customers in the event there are refund concerns, delivery questions, or just emailing them to resolve any kind of issue. And the craziest part about this issue, the customer was refunded their FULL AMOUNT for their order, but shopify still kept the processing fee. I don't know whether to laugh or slap myself. Perhaps both while scrapping this app altogether. You know how much confusion and frustration has been experienced, and not to mention the inconvenience. All that money taken in, and we can't even get any extra tiny perk that would assist in bringing in more business. Just WOW!

I used another tool (brevo) to create an automation for abandonned cart. I left the automation for abandonned cart running in email. I ran a test : put a product to basket, filled in my details and abandonned the cart.
While I did receive an email from Brevo, I did NOT receive an email from the app "email". Nothing in my junk either.
So, this prooves indeed that there is an issue with the delivery of the email with this app.

Worst email app on the store, only thing it's got going for it is that it's cheap & can do flows but tbh it needs to be cheap now that shopify is taking fee's from all 3rd party transactions including buy now pay later services which already take too much. Moving the abandoned cart emails into this app while it is so half baked has me angry, I had an awesome template but now it's gone as you guys are forcing us to use this. I can't make anywhere near as good of an email in this app as I could using OrderlyEmails: Email Templates and just pasting the code into shopify. This app can't even size images properly, recommend products or display dynamic discount codes to draw a customer back. Such a lack of customization, lack of social networks you can list in your footer. The footer is just plain terrible tbh. Stop rolling this out until it's actually a good app!

Cons:
You cannot do custom segmentations inside the app.
Templates are limited.
Deliverability takes too much time.
No automations.
Pros:
It is cheap

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.

Gute Idee aber technisch ein Debakel, permanent wechselt die App von alleine die Spracheinstellung "Deutsch - Englisch" hin und her.... nicht brauchbar.

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

After previously using Mail Chimp and Sequno I decided to switch as the integrated platform seemed easier to use. After a few months I realised that none of my scheduled emails were being sent on time (affecting my ROI).

I eventually reached out to Shopify customer support as I was being charged p/email and they weren't being delivered and the advisor said:

"I understand that technically we are creating apps that might help merchants on paying app charges but we understand that the apps or alternative options we offer is not the best option compared to third party apps that focuses on the service they are offer. We offer cheaper prices to lessen the cost."

So if you are focused on saving money, this app may be a good option. If you want a service that is reflective of the cost or need emails to be delivered at specific times - go elsewhere!