Shopify Email

There is potential here but it's a little bit too basic. They have literally a handful of templates and right now they're all about Black Friday. Small business owners like me like to have some content already created (welcoming new subscribers, product launch etc ) to take the guess work away because I don't have time to exist already. This is an app with good intentions but it has a long way to go.

I would strongly advice AGAINST using this app, especially if you're coming from another email marketing service. It lacks basic features and is unreliable. As a backstory - we do not require registrations on our website to place an order and sometimes people misspell their email addresses. This will result in hard/soft bounces from this app. If you reach the limit of 5% bounce rate (which if you have used another marketing service before and have a substantial subscriber base is almost guaranteed) the campaign will FAIL. What that means is that a small portion of the subscribers will receive the email and the rest will not. This happened to us and we only had 5000 subscribers of which just the first 950 emails were delivered. We contacted support and there was nothing they could or wanted do about it. That lead to lost revenue, because we expect 6-8% conversion rate from those emails. We can't even use our previous marketing service since the people who already got the email (those 950 subscribers) or their mail services are highly likely to mark it as spam now if we try to resend. So we're stuck in limbo and our holiday sale campaign (at least as long as email marketing is concerned) is ruined.

I have been using this for 6 months now and it has NEVER sent more than a handful of emails despite lots of unuseful techno wizard explanations from shopify help. I have a list that is 98% opted in and their solution is to segment the list further. This is not something my business naturally does as it is very niche and there is no key data in which to do this other than alphabetically.

I discover from the help that although the app allows you to send 10,000 emails a month, you cannot send more than 1,000 per day. So if you have a list of 7,000 and want to send one email to all per month, you have to import seven different lists as the shopify app doesn't allow segmentation into groups of 1000.

Definitely something to be aware of.

Easy to use
Great tools
Well put together and I just love it just starting out can be hard and I like easy and simple to understand tools

The app is great for emailing customers and keeping them posted about your stock. The only thing it lacks is you can't share a collection link within the email.

I used this app to begin my marketing emails. It's so convenient to have this service built in (as it wasn't offered before). I just scheduled my first campaign and look forward to see how it performs. I would like to see more editing features offered in this service. Currently I can only make simple layouts with little editing abilities, but hope to cancel my other email marketing service and just all my marketing consolidated in my shopify account.. which I think is a HUGE plus.

Great app, more improvement could be implemented, like more templates to chose from. But overall amazing. Great to see shopify finally implement more things that we can actually utilize for a benefit. We sent a special discount, and already made our first sale! :) Shoutout to Amy from shopify for the help!!

Update: Amy from Customer Support contacted me and solved the issue. Appreciate their prompt response on this matter!! Tested the app and it works fine and gets the job done.

I read on Shopify's newsletter that Shopify Email is available globally since a week ago. But when I tried to install it, it says:

"Shopify Email is coming soon

Shopify Email is not available for your store yet. The app will be automatically installed for you when it becomes available."

Why roll it out when its not available? It frustrates your customers.

Excellent app, versatile and intuitive, easy even for those who are not experts at all.
Is there the possibility of inserting a download button to download a price list?

I cannot load the email app to edit my emails in a VERY important workflow. Every time I click the email app or try to edit an email from the workflow, the webpage just hangs. Why is this so poorly implemented when it's such an important feature to this service? You guys really need to improve this, I'm seeing reviews of the same problems from 2020, it's nearly 2024. Fix this.