Shopify Email

Cons:
You cannot do custom segmentations inside the app.
Templates are limited.
Deliverability takes too much time.
No automations.
Pros:
It is cheap

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

We are small businesses, You Big. We pay you monthly usd $ 79 and usd $ 200-500, per transactions (done by computer and bots). Could It be an plus for your costumers? Big companies are bigger when they add worth to their clients.

Automated emails don't send, causing me to miss out on a number of sales. Shopify also can't fix it.

Produkt einfügen funktioniert nicht. Habe alle Browser durchprobiert, kein Chance. Was ist da los?..

The app itself is easy to use and gets the job done. However since we do customisation, a personalised product image is created before the client is about to place an order.

In other abandoned cart apps, like Klaviyo, this customised image can be sent to the client (instead of the regular product image), so they are more likely to recover their cart.

Shopify Email does not. While Shopify support told is this is possible, "we just need to manually code it ourselves", we went ahead and paid a developer to code it for us, only to find out it does not allow us to pull this customised image.

So we spent hours setting up our flows, paid a developer a hefty sum to set up the customised product picture integration, only to find out it doesn't work. Great. Thanks Shopify.

I thought the app worked well till I decided to run reports. Reports showed no info for me apart from the fact that everything was 0: 0 emails reached, 0 emails opened, etc.
Is there a problem with the app?

very confusing in use
I have received more than one complaint of email abuse due to the settings being so challenging for me.
I obviously did not use this well but am done with it