Shopify Email , 1,319 reviews

Overall rating
4.3
Counts per rating level
  • 65% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with their stores. It's praised for its range of email templates and valuable analytics, including delivery, open, and click-through rates. The mass emailing feature is seen as a strong alternative to other services. However, some merchants suggest improvements such as advanced features, more template options, and font selections. A few have reported issues with email delivery. Its simplicity is viewed as both a strength and a limitation.

April 10, 2024

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Car goods
Slovenia
7 days using the app
September 1, 2023

I truly stood by Shopify emails vs an email app. I would even refer our friends to Shopify emails instead privy or klaviyo. Since the 4th of July all of my emails have been failing. I have followed every step Shopify customer service has asked me to do and it still does not work. Because of this our sales have decreased and it has been a headache.

I feel like shopify made a ton of updates this summer to the interface and email sales channel and I just wish it would go back to normal.

Unfortunately I am going to be switching to a third party for our email campaigns.

Sunkissedcoconut
United States
Over 3 years using the app
Shopify replied September 8, 2023

Thank you for taking the time and writing this review. I can certainly appreciate how frustrating issues with your email deliverability can be. We took a closer look into your account and previous support interactions with our deliverability specialists in order to troubleshoot the issue and have detailed next steps. I'll reach out with an email directly to summarize in case you have any follow up questions! - Clare, Shopify Email

September 21, 2023

We love the overall simplicity and useability of the native Shopify Email app. The sync from branding saves a bunch of time so you don't have to reconfigure that multiple times. 10,000 emails per month is plenty for us right now!

The only thing preventing me from giving this a 5 star is being forced to use the same email address as setup in the store. I know it's convenient since it is all synced from the main settings of the store, but if I can sync the branding and then change it why can't we sync the from address and change it if desired?

Apocalyptic Rations
United States
5 months using the app
Shopify replied September 26, 2023

Hi there. Thank you for taking the time to leave your feedback, we truly appreciate it. We can completely understand the benefit of having that as a feature for the app. I've gone ahead and shared your feedback with our developers to consider in future updates. - Blair, Shopify Support

April 16, 2024

eine andere Domain einzustellen, könnte leichter sein.

Dealbasar
Germany
22 days using the app
June 21, 2023

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

NAKED Record Club
France
About 1 year using the app
Shopify replied June 27, 2023

Hi Rachel. Thank you for taking the time to leave your feedback, we truly appreciate it. I'm sorry to hear that your experience with the app, and this all sounds incredibly frustrating. I'd love to reach out and discuss your case further with you to figure out what's going on, as we do support the ability to mark customers as subscribed to email marketing through CSV import. I've reviewed your previous history with the support team to get up to speed, and if you're open to it would love to talk further about your experience. I'll reach out via email! - Clare, Shopify Email PM

April 19, 2024

okay

Titilio.com
United States
About 2 years using the app
June 28, 2023

I installed 'Email' to create auto email campaigns for things like abandoned cart, items left in checkout, welcome email, etc. I found it super easy to use, the workflow took a few moments to understand but once you do it a few times, it was super easy. The email templates are super easy to set up too.

Armoured Labs Protection, Inc.
Canada
2 months using the app
April 20, 2024

The application is free it’s true, but it’s been 3 months since my emails are sent without my profile image and with an email address different from mine. I had to find myself why there was this, I was not contacted or warned. It’s free it’s true but pay attention the quality is not always present

Artifice.
France
About 2 years using the app
Shopify replied April 22, 2024

Thank you for your review. We'd be glad to help you take a look at your settings and make sure everything is working as it should. Please connect with our Live Team (https://shopify.link/vRnL) at your earliest convenience. -Olivia, Shopify Support

August 24, 2023

Terrible, Says it is installed correctly but nothing but errors. It does not send any emails. The same thing is happening to me that you see with all the other bad reviews here. Garbage!

The Gardening World
United States
Over 1 year using the app
Shopify replied August 28, 2023

Thank you for taking the time and writing this review. We certainly appreciate how it can feel to discover issues using the app and we'd like to take a closer look into your account so that we can troubleshoot the situation together with you. Please visit our Help Center here: https://shopify.link/qLKl so that our live support team can further assist. Thanks! - Clare, Shopify Email

October 3, 2023

very confusing in use
I have received more than one complaint of email abuse due to the settings being so challenging for me.
I obviously did not use this well but am done with it

Love Coast Gifts
United States
10 months using the app
Shopify replied October 6, 2023

Thank you for your review and feedback. If you are having issues with the app, please reach out to our Support Team (https://shopify.link/qL3P) for further help! -Emily, Shopify Support