Shopify Email , 1,332 reviews

Overall rating
4.4
Counts per rating level
  • 65% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with their stores. It's praised for its range of email templates and valuable analytics, including delivery, open, and click-through rates. The mass emailing feature is seen as a strong alternative to other services. However, some merchants suggest improvements such as advanced features, more template options, and font selections. A few have reported issues with email delivery. Its simplicity is viewed as both a strength and a limitation.

November 30, 2020

This app seemed promising but right now it is too basic, too slow, and it lacks flexibility. Not recommended.

infograpify
United States
Over 1 year using the app
Shopify replied December 7, 2020

Hey there,

Charlotte here from Shopify Support. Thank you for taking the time to share your feedback with us. Our team is consistently working to improve the app and add functionality to suit our merchants needs. I'm going to follow up with you with an email, to open up the lines of communication here, so I can provide your feedback to my team.

Best,
Charlotte | Shopify Support

November 5, 2021

The only sure thing that's great is that the merchant gets 2.5K emails, but you know what's so terrible about the shopify email? You cannot email your customers in the event there are refund concerns, delivery questions, or just emailing them to resolve any kind of issue. And the craziest part about this issue, the customer was refunded their FULL AMOUNT for their order, but shopify still kept the processing fee. I don't know whether to laugh or slap myself. Perhaps both while scrapping this app altogether. You know how much confusion and frustration has been experienced, and not to mention the inconvenience. All that money taken in, and we can't even get any extra tiny perk that would assist in bringing in more business. Just WOW!

Studsmen Fashion
United States
Over 1 year using the app
Shopify replied November 8, 2021

Hey, there. Thank you for taking the time and sharing this feedback. You can use Shopify Inbox (https://bit.ly/3o7hdZz) to chat with your customers when they are on your store and if they leave the store, then it will send the reply via email, As for emailing customers directly, you can send emails directly through the order (https://bit.ly/3bTmgXN) from your admin.

That being said, though the decision to keep the processing fee is made by our banking partners - we can see how important this is to you and we'd be happy to pass this feedback along to our development team. Cheers! -Elias, Shopify Support

September 11, 2022

Worst email app on the store, only thing it's got going for it is that it's cheap & can do flows but tbh it needs to be cheap now that shopify is taking fee's from all 3rd party transactions including buy now pay later services which already take too much. Moving the abandoned cart emails into this app while it is so half baked has me angry, I had an awesome template but now it's gone as you guys are forcing us to use this. I can't make anywhere near as good of an email in this app as I could using OrderlyEmails: Email Templates and just pasting the code into shopify. This app can't even size images properly, recommend products or display dynamic discount codes to draw a customer back. Such a lack of customization, lack of social networks you can list in your footer. The footer is just plain terrible tbh. Stop rolling this out until it's actually a good app!

Titan Pop Culture
Australia
Over 1 year using the app
Shopify replied September 30, 2022

Hi there, Titan Pop Culture. Thanks for taking the time to leave us a review for Shopify Email. I'm sad to hear that the recent changes made to emails and automations haven't been something that you've been able to get value from. Having greater customization of your emails, and using your own custom templates, is incredibly helpful for merchants that want to have greater control over their marketing and branding emails. I've gone ahead and passed this review to our Product Team for their consideration, and also made a feature request to ask for greater customization options in the future. I can't outline when these requests may be added, but you can rest assure that they're now on the team's radar. Thanks again for your review. -Imogen, Shopify Support

Edited January 6, 2021

Cons:
You cannot do custom segmentations inside the app.
Templates are limited.
Deliverability takes too much time.
No automations.
Pros:
It is cheap

Japanese Taste
Japan
About 1 year using the app
Shopify replied January 22, 2021

Hey there,

Claire here from Shopify. Thank you for taking the time to share your feedback with us on the Shopify email. Our team are consistently working to improve the app and add functionality to suit our Merchants needs. I'm going to follow up with you with an email to open up the lines of communication here so I can provide your feedback to my team.

Claire l Shopify

November 23, 2021

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

Gypsy Diamonds
Canada
About 1 year using the app
Shopify replied November 24, 2021

Hi, there. Thank you for taking the time to leave this review and provide us with this feedback. We do cancel some campaigns that receive high signals that the subscribers do not like the emails they are receiving. That said, I would recommend reviewing our Best practices for Shopify Email (https://bit.ly/3cNEACe) to ensure you do not run into this issue in the future. Thanks again for your review! -Marty, Shopify Support.

November 10, 2021

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.

Photodobe (Photo-presets)
United Kingdom
About 1 year using the app
Shopify replied November 16, 2021

Hi there. Thank you so much for your review and for providing us with this feedback. We are sorry to hear you have been experiencing these issues, but I am delighted to share that our development teams are currently working on this. Although I cannot share a definitive time frame for this, I would be happy to provide this further feedback to our team to let them know this is still something to look into further.

In the meantime, for some further context, Shopify email automatically removes bounced emails from a subscriber list so we don’t try sending them out again. Also when a subscriber unsubscribes, we also won’t be sending them the email again.

I hope this provides you with some further context to how the app currently functions, thanks again for taking the time to leave this feedback! Marty, Shopify Support

May 16, 2021

We are small businesses, You Big. We pay you monthly usd $ 79 and usd $ 200-500, per transactions (done by computer and bots). Could It be an plus for your costumers? Big companies are bigger when they add worth to their clients.

TU beauty store
Colombia
About 1 year using the app
Shopify replied June 10, 2021

Hi, there. Thank you for taking the time and sharing this feedback with us. We can appreciate your interest and support for Shopify Email, and we'd be happy to pass your suggestion along to our developers. Cheers! -Elias, Shopify Support

April 19, 2023

The app itself is easy to use and gets the job done. However since we do customisation, a personalised product image is created before the client is about to place an order.

In other abandoned cart apps, like Klaviyo, this customised image can be sent to the client (instead of the regular product image), so they are more likely to recover their cart.

Shopify Email does not. While Shopify support told is this is possible, "we just need to manually code it ourselves", we went ahead and paid a developer to code it for us, only to find out it does not allow us to pull this customised image.

So we spent hours setting up our flows, paid a developer a hefty sum to set up the customised product picture integration, only to find out it doesn't work. Great. Thanks Shopify.

Pawsome Prints
South Africa
11 months using the app
Shopify replied April 22, 2023

Hey, there! Thanks for taking the time to leave a review. I understand your experience with the app wasn't satisfactory due to the inability to add the personalized product images to the abandoned cart recovery emails. Since this is the case, I'll make sure to share this as a feature suggestion with our app developers. We appreciate your feedback! -Summer, Shopify Support

February 1, 2022

Produkt einfügen funktioniert nicht. Habe alle Browser durchprobiert, kein Chance. Was ist da los?..

weinliebhaberin
Austria
11 months using the app
November 29, 2021

I thought the app worked well till I decided to run reports. Reports showed no info for me apart from the fact that everything was 0: 0 emails reached, 0 emails opened, etc.
Is there a problem with the app?

JOSEPH HENRY 1895
Canada
11 months using the app
Shopify replied November 30, 2021

Hi, there. Thank you for taking the time to leave this review, we are sorry to hear you experienced this issue. It is tough to determine if there was an issue with your campaign activity or if this could be just a delay for the metrics to appear since it can take several hours to send full information.

This is referenced in our Shopify Email FAQ guide here: https://bit.ly/3d3a7jx. Therefore, I would recommend reaching out to our support team directly https://bit.ly/2AWw5VA so we can take a closer look into this with you. Thanks again for your review! -Marty, Shopify Support.