Shopify Email , 1,328 reviews

Overall rating
4.4
Counts per rating level
  • 65% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with their stores. It's praised for its range of email templates and valuable analytics, including delivery, open, and click-through rates. The mass emailing feature is seen as a strong alternative to other services. However, some merchants suggest improvements such as advanced features, more template options, and font selections. A few have reported issues with email delivery. Its simplicity is viewed as both a strength and a limitation.

March 2, 2024

Completely unreliable. Sometimes it says send and no one ever receives that emails. On many occasions our emails went out several hours after the scheduled time. If you are looking for the minimum reliability of email newsletter getting delivered and getting delivered when it is scheduled DO NOT USE this app.

Saturdays Football
United States
About 3 years using the app
Shopify replied March 8, 2024

Thank you so much for taking the time to share your review with us. We are sorry to hear you have had less an a reliable experience with our app and this is something we would like to investigate further with you. Please reach out to our Support team (https://shopify.link/vRnL) at your earliest convenience to open a ticket with our team. -Olivia, Shopify Support

January 22, 2024

To Shopify management,

Please fire the product team whoever developed this ridiculous app. It is completely useless and they're wasting the development resources. The email could only be sent to email subscriber, even for the abandon checkout, abandon cart & abandon product browse. Really? have you guys ever done a simple analysis to find out the percentage of people who ever abandon cart or checkout would subscribe to the email list? No mention a pivotal part of email marketing is to recall & win back churn customers.

INSPECIAL HOME
Hong Kong SAR
Over 1 year using the app
Shopify replied January 23, 2024

Thank you for taking the time and writing this review. We’re sorry you ran into issues using Shopify Email as part of Marketing Automations and completely understand that this experience would be frustrating. We can confirm that for legal and privacy reasons you can only email customers who opt in to receiving emails from your business when you're using Shopify Email for Marketing. The only exclusion to this is the Abandoned Checkout workflow. This can be set up to send to 'All Customers' by editing the email marketing step within the automation. Once you click 'Edit email,' you will be able to edit theTo: line to All customers. - Clare, Shopify Email

March 26, 2024

Poor tamplates, not showing social media buttons

CaptainButlers
Netherlands
12 months using the app
Shopify replied March 27, 2024

Thank you for your review and feedback. I will make sure to give this feedback to our development team. -Emily, Shopify Support

February 3, 2024

worst for your brand domain! i did everything from my side and call for support to fix the send via shopify email! to customer marketing email.

i dont want to show its send from shopify

BuyerEssentials uk
United Kingdom
3 months using the app
Shopify replied February 5, 2024

Thank you for your feedback! I'm happy to let you know that it is possible to remove the "via shopifyemail" and instead have your emails appear as being sent directly from your sender email domain. In order to achieve this, your sender email address under 'Settings > Notifications' needs to be set up with email hosting. If you're using a third-party domain, you'll need to add Shopify's custom CNAME records and a DMARC policy. If your domain is hosted by Shopify, these records are included. Please contact us again via the Help Center so we can walk you through the next steps depending on where your domain is hosted: https://shopify.link/1w5D. -Sophia, Shopify Support

November 24, 2023

After previously using Mail Chimp and Sequno I decided to switch as the integrated platform seemed easier to use. After a few months I realised that none of my scheduled emails were being sent on time (affecting my ROI).

I eventually reached out to Shopify customer support as I was being charged p/email and they weren't being delivered and the advisor said:

"I understand that technically we are creating apps that might help merchants on paying app charges but we understand that the apps or alternative options we offer is not the best option compared to third party apps that focuses on the service they are offer. We offer cheaper prices to lessen the cost."

So if you are focused on saving money, this app may be a good option. If you want a service that is reflective of the cost or need emails to be delivered at specific times - go elsewhere!

Slay My Print
United Kingdom
About 1 year using the app
Shopify replied November 27, 2023

Hi there. Thank you for taking the time to leave your feedback, we truly appreciate it. As we can completely understand the impact of this, I've gone ahead and shared your feedback with our developers to consider in future updates. - Blair, Shopify Support

December 14, 2023

There is something wrong with this program, emails fail to be sent forever, customer service has no way to fix the problem

ThrillXX
United Kingdom
5 months using the app
Shopify replied December 15, 2023

Hi there, thanks for reaching out. We've reviewed your account and can confirm your sending was limited due to high spam complaints and other negative engagement metrics that violate our Acceptable Use Policy. We take these steps to protect overall deliverability and limit damage to your domain's reputation. One of our specialists will be following up to offer direct support on steps you can take to ensure you're following best practice for email marketing going forward. - Clare, Shopify Email

March 14, 2024

Can't understand why all shopify app's are so bad. They should be the best. So guys, don't ruin your name. Do good or go home.

Pepper Brand Studio
Lithuania
About 2 hours using the app
Shopify replied March 20, 2024

Hello! Thank you for taking the time to leave us a review for Shopify Email, and for providing your candid feedback around our first party apps. We wanted to reach out to get some more information from you regarding what features within Shopify Email you weren't a fan of. We're always looking for feedback to improve our products, so if you have any specific examples to provide us feedback wise, we'd appreciate it! -Imogen, Shopify Support

November 29, 2023

Pretty useless. Custom Liquid Variables like the last order item title cannot be used. So 99% of all marketing automation cases cannot be done. You'll need Klavyo or another app to do this job. Don't know why this app even exists. :-(

Adrianos
Switzerland
2 months using the app
Shopify replied November 30, 2023

Hi, there! Thank you for your feedback. We are adding custom Liquid to Shopify Email, and the feature is currently in early access. You can find more information in this help document (https://shopify.link/7AKV). Thanks again! - Greta, Shopify Support

Edited November 26, 2023

I used another tool (brevo) to create an automation for abandonned cart. I left the automation for abandonned cart running in email. I ran a test : put a product to basket, filled in my details and abandonned the cart.
While I did receive an email from Brevo, I did NOT receive an email from the app "email". Nothing in my junk either.
So, this prooves indeed that there is an issue with the delivery of the email with this app.

Raconte Moi un Chocolat
France
Over 1 year using the app
Shopify replied November 21, 2023

Hi, thanks for your review. Where deliverability for Shopify Email is concerned, the system will send out emails in batches if your customer list has a large number of email subscribers. This process helps avoid spam filters while improving overall delivery rates, which will ultimately help preserve your reputation with email providers as a sender too.

If you'd like our team to investigate your account and its abandoned checkout emails in more detail however, please contact us here: https://shopify.link/qLKl. Thanks! -Kimi, Shopify Support

February 19, 2024

Slow, inconvenient, poor UX, on mobile, the worst! It crashes constantly!

The Japanese Tea Hub
Spain
12 months using the app
Shopify replied February 21, 2024

Hi, There. Thank you for taking the time to leave your review. Our team is constantly working to improve all users experience while using the app. Thank you for this feedback and we hope you will give Shopify Email another chance in the future. -Kitana, Shopify Support