Shopify Email , 1,279 reviews

Overall rating
4.3
Counts per rating level
  • 64% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 7% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 8% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this free, user-friendly app for its seamless integration with Shopify stores and valuable analytics. They value the ability to customize email templates and insert products into emails, reporting increased conversion rates. However, some have faced issues with email delivery and glitches when sending to large lists. The app lacks advanced customization and doesn't support segmentation over 1,000. Merchants suggest improvements like more font options, in-app photo editing, and social media integration.

March 21, 2024

Super easy to use, delivers emails to my subscribers, running on the free plan currently.
Only 1 gripe with the system which is, when adding products to an email, if the product has more than 1 image, then the system uses the last image available, not the first (or main) product image as you would expect.
This can be edited to display your choice of image for the product, but IMO it should always load the first, main, default image for a product as standard IMO. This is why we set a default image for a product in Shopify product admin, right? - the first image a customer sees of a product!
Beyond that, it really is a super easy to use system that gets the job done!
And for lower volume email sending users, most likely free to use - and low cost when you start paying to send more.

Midland Helicopters
United Kingdom
Over 1 year using the app
March 1, 2024

Really good free app. You can set up automations up to 90 days wait time, and send up to 10000 emails for free! This is perfect for those with small email lists that have to otherwise pay through the nose for basically the same thing.

Of course, there are things I wish it would do (mostly would like to know the non-Shopify links that are clicked), but for free email hosting? It's pretty darn amazing.

Patricia Loofbourrow
United States
Almost 2 years using the app
March 11, 2024

I love that this app is free for minimal email needs. It has everything I need! And because they offer a free version, should my needs change I would be happy to pay for the app. I appreciate that Shopify made their own email app.

Arcane Bunny Society
United States
Over 3 years using the app
February 23, 2024

I've had my store over 13 years and in that time, I've used several top newsletter services, including Mailchimp and Klaviyo. For a one person business, I never really used all the advanced features of those services and they were really expensive and often hard to figure out. I was immediately pleased with Shopify Email for it's ease of use and intuitiveness. It just works so easily with my Shopify store. When I first saw some of the basic templates, I was a little dismayed, but quickly found them easy to customize to a nice, clean design. On top of the ease of use, the low cost has really saved my 1 person shop during a big dip in my niche lately. Wonderful option for those getting started or with a time / money budget. Truly pleased with this app. I hope Shopify continues to give it love. Way to go, Shopify!

French Kiss Collections
United States
6 months using the app
April 7, 2024

I have enjoyed using the Shopify Email app. It is easy to navigate and I love the pre-made templates that make for a simple way to personalize your stores brand. Sending emails never felt so good! Thank you Shopify!!

Kish
goditbrands.com

GOD IT BRANDS
United States
Over 1 year using the app
March 30, 2024

You really can make these emails appealing using canva and adding to the basic features. Who needs more than that for free? I am saving $125.00 per month dropping a real service which I never used to full capacity anyway, plus I am blasting the entire list easily on the free plan.

Bluefishfinder.com
United States
About 1 year using the app
March 4, 2024

Definitely a 5.
1. Saves me from needing an outside app like MailChimp.
2. All of my mass emails have a professional look.
3. Many templates.
4. Easy links.

Uniformity Lafayette
United States
Over 3 years using the app
March 13, 2024

I like the 10,000 free emails/month, and the cost for over that amount is very reasonable. I would like to be able to choose a font that I want for all of my emails - or to somehow set a preferred font for me. It would be great if the email populated into my Facebook, Twitter, Threads, etc. This is the only thing I miss from Mail Chimp. Love the products insert. Saves me soooo much work. It would be great to be able to edit photos while in the emails. Would also be great if we could insert photos into the gallery using URLs instead of having to save a photo on my laptop and then upload it. You have the feature in the individual products so it should also work here. The list of Campaigns needs to have the date of the sending on it. You have all these little details about sessions, amt of sales, type. But no date of sending. The review feature is quite helpful. Have caught a few misses with that one. It would be great to have a choice of 1-3 images to go with a single block of text. I know you have that number of images but each text is separate. Sometimes I want multiple pics of the same item and just want to say something about it as a whole, not each individual pic.
Thank you for this chance to discuss improvements and features of the email feature.

Wool & Silk Co.
Canada
Almost 2 years using the app
March 27, 2024

I use Shopify Email as a small business with currently 1455 email subscribers and it works perfect for me. I love that its free and easy to adjust.

Mie Christiansen Jewelry
Denmark
Over 3 years using the app
March 28, 2024

Great app. The email marketing system is working with the essential email marketing templates such as discount, newsletter. Any expansion on newer templates on the email templates would be great. Besides that, the current email marketing system allows you to code your own emails, great work Shopify team.

Massagebody
Australia
7 months using the app