Shopify Email

Shopify Email

by Shopify

Email marketing made for commerce

3.1 of 5 stars(95 reviews)

Choose from ready-made designs

Save time with templates that automatically pull your logo, product images, descriptions, price, and URLs from your store.

Manage campaigns in Shopify

Create, send, and track campaigns directly within Shopify—the same place you trust to run and grow your business.

Send from your domain

Build brand recognition at every customer touchpoint, starting with the inbox.

About Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool. Reaching your customers is more important now than ever before. That’s why we’ve made Shopify Email free to use for all plans until October 1, 2020.

With Shopify Email you can:

  • Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin
  • Save time with ready-made templates that automatically pull your logo, product images, descriptions, prices, and URLs directly from your store
  • Easily customize your email by editing text, buttons, images and more to make it your own
  • Import customer lists into Shopify
  • Segment emails to ensure the right message gets to the right person
  • Track results including open and click-through rates, products added to carts, and purchases
  • Send emails from your domain with little setup if you purchase your domain on Shopify. Support for non-Shopify domains is coming soon.

*Starting October 1, 2020, the first 2,500 emails you send every month will continue to be free.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Free to install

As of Oct. 1, 2020, the first 2,500 emails per month will be free. Then, it is $1 USD for every 1,000 emails you send.

3.1 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    29% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    18% of ratings are 3 stars
  • 2 of 5 stars
    19% of ratings are 2 stars
  • 1 of 5 stars
    21% of ratings are 1 stars

Most recent reviews

Northern Lights Vedic

I love the idea of Shopify Email, but this is way too basic for our needs. I was hoping it would be similar or better than the old Mailchimp/Shopify integration, but it doesn't even come close. There are both basic and advanced features that are missing.

Here are some missing features:

-2 and 3 column sections

-sections that allow you to add your choice of standard content blocks (buttons, text, images, products, etc.). That works so much better than relying on finding a pre-made template that has all the right content blocks.

-the ability to add images! Logo and products are the only images that can be added to emails now.

-use Paragraph, Header 1, Header 2, etc. for text instead of fiddling with the size continually. Very important for those of us that have blog posts we share through email. I like that you can change the text size, but it's set up in a way that doesn't work for long text blocks.

-there's something weird with the "from" section in the email designer. It should be possible to add alternate emails rather than just the main store email.

-it's great to be able to add products, but what about collections? It would be more useful for us to be able to add a collection and pull a certain number of those products into the email or simply a collection image and link

-automated emails, ideally with the option of automated email sequences (welcome emails, thank you emails, abandoned cart emails, email sequences triggered by tags/shopping behavior/birthday/custom date field, reengagement campaigns, etc.)

-custom fields. We use Mailchimp as a CRM where we have additional information about our customers like birthday, custom date fields, interests, etc. Currently there is no option for this in Shopify.

-ability to send emails to people who have purchased (or not yet purchased) specific products. In general, customer group filters are not sophisticated enough.

-Shopify is in a unique position to be able to pull off personalized recommended product emails based on customer behavior. That would be a amazing to see here.

I could see this working for businesses that are just getting off the ground or have only a handful of products. For now, it is not useable for us. But I'm hoping that Shopify Email will grow to include some of these features. I would much rather use Shopify in the future if it's able to up its email game.

Edit: Forgot to mention merge fields, discount codes and email scheduling in the list of missing features. I'm also concerned by some reviews mentioning the app hurting their sender reputation and even blacklisting domains. Those reviews may be overblown, but there doesn't seem to be an effective way of managing list cleaning, authorizing send emails, etc.


This app is amazing. Not only is there an option to create an email campaign from a blank template, there is also a great selection of templates to use. There is no limit to how many subscribers either like there is on Mailchimp. Highly recommended!

Dr Gus Nutrition

It literally sends emails to the most simple schedule ever. It does nothing of any use. What are you charging for? Something as simple as this should be free across all plans!