Shopify Email

Shopify Email

by Shopify

Email marketing made for commerce

4.5 of 5 stars(880 reviews)

Easily design emails

Create beautifully branded emails in minutes with our drag-and-drop editor and all the customization you need to make your brand shine.

No coding experience required

Anyone can be an email expert with our pre-built templates that showcase products, prices, and more, directly from your store.

Manage campaigns in Shopify

Create, send, and track campaigns, all from within Shopify—the platform you trust to run and grow your business.

About Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin.
  • Choose from a growing collection of email marketing templates like product collections, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout and more to make it your own.
  • Personalize your subject line, preview and body text with customers information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule an email to send at a desired time.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Track results including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup if you purchase your domain on Shopify.

Get 2,500 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Free to install

The first 2,500 emails per month are free. Then, it is $1 USD for every 1,000 emails you send.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    68% of ratings are 5 stars
  • 4 of 5 stars
    18% of ratings are 4 stars
  • 3 of 5 stars
    6% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    6% of ratings are 1 stars

Most recent reviews

Seattle Yarn

No useful analytics make this a pretty bad system. No way to see who is opening, clicking, bouncing, or unsubscribing. No way to see who got email and who didn't if there is a problem. No way to clean up my lists. No way to improve engagement when I can't actually see which customers are engaging and which ones aren't. It feels bad on purpose - like Shopify wants us to take our business elsewhere because they don't want to be bothered with this. If that's not the case, please fix it asap.

Developer reply

October 11, 2021

I'm sorry to hear that the inability to track the metrics you've cited has made using the Shopify Email app a negative experience for you, and can appreciate why this lack of transparency is frustrating. I know that many merchants using Shopify Email have asked for this and this is something I hope we will develop in future to make things easier for our merchants in terms of driving successful marketing campaigns. I will be sure to submit your feedback to our development team and thank you for reaching out to us and sharing your experience with us here via your review. -Victor, Shopify Support

Video Presets

The product is quite raw. A lot of functionality is missing. Navigation is not user friendly. 1) It's impossible to segment audience based on the product purchased in order to create detailed marketing campaigns 2) There is no way to clean database, Shopify does not provide ANY bounceback emails details + reported as spam details. 0. 3) Usability of data display is questionable. Overview only shows data from 30 days. If I send emails every month I want to find the most successful email campaign - there is no way to do it. Just open each one, select the dates...etc

Developer reply

September 28, 2021

Hey, there. Thank you for taking the time and sharing this feedback with us! It is currently impossible to segment the audience based on the product purchased in order to create detailed marketing campaigns - this is correct but something we are looking at currently! We do not publicly provide bounceback emails details + reported as spam detail but this is also something we are looking into. Our live support team can provide these bounceback emails to our merchants, however. As for overview data, This is quite basic for all overviews, it is just a snapshot.
These are all fantastic points, some of which we are actively looking into, however, I would be happy to share this feedback with our developers for further consideration. Thanks again for your review! -Marty, Shopify Support.

Bitter & Esters

I really wanted this to be better than it is. This feels like a beta product at best as it's just not up to par with similar tools that are available on the market now (i.e. Mailchimp). Functionality that I've taken for granted (copying campaigns, posting to multiple social media sites) is simply missing. Audience selection is also poorly integrated into the overall product. Lastly, the actual campaign building tool is slow and a little janky to use. I'd wait this one out until Shopify figures out what works and what doesn't. If their "Ping/Chat/Inbox" chat debacle is any indication of their development process, then I'd wait it out for another year at least. Shopify can do better than this.

Developer reply

September 28, 2021

Hey, there. Thank you for taking the time to share this feedback with us! I can certainly see how many of your suggestions would be a benefit toward Shopify email and would be happy to share this feedback with our developers for future consideration. Cheers! -Marty, Shopify Support