Shopify Email

Email marketing made for commerce

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

Key values section

Easily design emails

Create beautifully branded emails in minutes with our drag-and-drop editor and all the customization you need to make your brand shine.

No coding experience required

Anyone can be an email expert with our pre-built templates that showcase products, prices, and more, directly from your store.

Manage campaigns in Shopify

Create, send, and track campaigns, all from within Shopify—the platform you trust to run and grow your business.

Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout and more to make it your own.
  • Personalize your subject line, preview and body text with customers information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule an email to send at a desired time.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and to connect with customers at the right time based on their customer journey.
  • Track results including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup if you purchase your domain on Shopify.

Get 10,000 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

Launch date

Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout and more to make it your own.
  • Personalize your subject line, preview and body text with customers information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule an email to send at a desired time.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and to connect with customers at the right time based on their customer journey.
  • Track results including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup if you purchase your domain on Shopify.

Get 10,000 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

Launch date

Pricing

Free to install

The first 10,000 emails per month are free. Then, it is $1 USD for every 1,000 emails you send.

Reviews

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    67% of ratings are 5 stars
  • 4 of 5 stars
    18% of ratings are 4 stars
  • 3 of 5 stars
    6% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    6% of ratings are 1 stars

Frames Footwear

Location New Zealand

Pretty good now that you can send automated emails. The email builder can feel a bit wonky. For example it often gets no result when searching for a collection to add to a link and when you try to add a section using the "+" button next to a section it always gets added at the bottom of the page so you then need to reposition it. Little issues but hopefully will get fixed in an update.

Cakers Paradise

Location Australia

I am very disappointed. I was so happy to move from Mailchimp to this app as it was much simpler to use and the overall look was much more modern. Building my montly newsletter that has number of section in it I basically got to a stage where I had done about 1/3 of the email and I was shown an error saying I had used up all the sections and I can't add any more sections. I will now have to find another app that will let me write longer emails.

XtremeSkins

Location United Kingdom

please fix the emails that get cancelled due to unsubscribes, we cannot resend emails as we don't know who has received the original email without looking spammy!

Apps similar to Shopify Email

Mailchimp: Email Marketing

Mailchimp: Email Marketing

Drive traffic and sales with email and marketing automation

3.4 of 5 stars(455reviews)
Free plan available
Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS

Email Marketing, Newsletter, SMS, Abandoned Cart & Pop Up

4.7 of 5 stars(4265reviews)
Free plan available
Seguno: Email Marketing

Seguno: Email Marketing

Email marketing in less time — NEW email templates available!

4.9 of 5 stars(861reviews)
Free plan available
Sendinblue Email Marketing

Sendinblue Email Marketing

Newsletter, Email Marketing & SMS, Marketing Automation

3.4 of 5 stars(65reviews)
Free to install